Marketing

EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT).

ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc.  T

THE EFFECTIVENESS OF MARKETING COMMUNICATION MIX IN CREATING AWARENESS OF A BRAND (A CASE STUDY OF UNILEVER NIGERIA PLC)

ABSTRACT   This study examined the effectiveness of marketing communication mix i

APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES (A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)

ABSTRACT This research project is a very crucial study for the entire public that

MARKET INTEREST RATES AND COMMERCIAL BANK PROFITABILITY: (A CASE STUDY OF FIRST BANK OF NIGERIA PLC (2000 – 2004)

INTRODUCTION 1.1BACKGROUND OF THE STUDYThe Commercial Bank System shares a very i

AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN NIGERIA (A CASE STUDY OF UNILEVER NIGERIA PLC ENUGU)

ABSTRACT This study is a research into “An Evaluation of Product Positioning on U

THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA (A CASE STUDY OF ENUGU ZONAL OFFICE)

ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NE

THE ROLE OF MARKETING CO-OPERATIVES IN ECONOMIC DEVELOPMENT OF NIGERIA (A CASE STUDY OF RICE MARKETING CO-OPERATIVE IN UGBAWKA, NKANU-EAST LOCAL GOVERNMENT AREA)

ABSTRACT This project looked into the role of marketing co-operative in economics

THE EFFECTIVENESS OF PERSONAL SELLING STRATEGFIES IN MARKETING OF CAPITAL GOODS CASE STUDY OF ANAMCO LTD ENUGU

INTRODUCTION 1.1BACKGROUND OF THE STUDYAccording to L.A. Rogers (1980) personal s

MARKETING OF LIFE ASSURANCE POLICIES IN NIGERIA PROBLEMS AND PROSPECTS

1.1INTRODUCTION In Nigeria, the issue of taking life assurance has been neglected

MARKETING PROMOTION IN A DEPRESSED ECONOMY, PROBLEMS AND PROSPECTS (A CASE STUDY OF CHOKIL LABORATORIES ENUGU)

ABSTRACT The purpose of the study on marketing promotion in a depressed economy i

THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY A CASE STUDY OF EMENITE COMPANY ENUGU

ABSTRACT The topic treated in this project is “the effects of sales force motivat

THE IMPACT OF BRANDING ON THE MARKETING OF SOFT DRINKS. A CASE STUDY OF NIGERIA BOTTLING COMPANY (NBC) PLC 9TH MILE CORNER ENUGU.

ABSTRACT The growing need for need for more efficient ways of managing product br

PROBLEM AND PROSPECTS OF SMALL SCALE BUSINESS IN NIGERIA (A CASE STUDY OF ENUGU SOUTH LOCAL GOVERNMENT AREA)

ABSTRACT   This project is concerned with the problem and prospects of small- sca

MARKETING OF FROZEN FISH IN ENUGU STATE. (A CASE STUDY OF UDI LOCAL GOVERNMENT AREA)

ABSTRACT This project works made emphasis on the marketing of frozen fish. The ob

THE IMPACT OF EFFECTIVE MANAGEMENT OF RESOURCES IN SOLVING UNEMPLOYMENT PROBLEM IN NIGERIA. (A CASE STUDY OF OJI-RIVER LOCAL GOVERNMENT ENUGU)

ABSTRACT  This study is on a strong impression of effective management of resourc

MARKETING OF CHURCH SERVICE (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS)

ABSTRACT Marketing of church services are established to deliver services to the

THE RELEVANCE OF COMPUTERS IN MANAGEMENT INFORMATION SYSTEM. (A CASE STUDY OF NITEL PLC ENUGU)

ABSTRACT Management information system is network of communication channel in an

THE EFFECT OF GLOBALIZATION ON INDUSTRY IN NIGERIA A CASE STUDY OF MAGNUM TRUST BANK PLC

ABSTRACT This research was carried out to primarily find out the effect of Global

LOCATIONAL FACTORS INFLUENCING THE MARKETING OF FINANCIAL SERVICE IN LAGOS AND ABA MARKETS

ABSTRACT Backs are established to make profit. Are these profit made at me expens

IMPACT OF MARKETING RESEARCH IN A SMALL SCALE COMPANY A CASE STUDY OF JUHEL PHARMACEUTICAL ENUGU

ABSTRACT  The research on the role of marketing in improving a company’s performa

THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS (A CASE STUDY OF ANAMBRA MOTOR MANUFACTURING COMPANY ANAMMCO)

ABSTRACT This study focused on the effectiveness of personal selling in the marke

EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR.

ABSTRACT The research topic is the effective marketing strategies for colour phot

MARKETING OF FAMILY PLANNING SERVICES IN ENUGU URBAN

ABSTRACT This study has been carried out to access the marketing of family planni

THE EFFECT OF SALES PROMOTION ON THE MARKETING OF CONSUMER GOODS (A CASE STUDY OF NIGERIA BOTTLING COMPNY PLC ENUGU)

ABSTRACT  This research is on the effect of sales promotion on the marketing of c

IMPACT OF TRADE FAIRS IN PROMOTION MARKETING OF GOODS AND SERVICES (A CASE STUDY ECCIMA)

ABSTRACT  This resaerch work tried to find out the impact of trade fairs in promo

THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCT IN ENUGU METROPOLIES (A CASE STUDY EMENIT NIGERIA PLC)

ABSTRACT This research was designed to appraise the effectiveness of personal sel

DISTRIBUTION CHANNEL / STYRATEGIES FOR BREAD IN ENUGU STATE (A CASE STUDY OF 7UP BOTTLING CO. PLC ENUGU PLANT)

INTRODUCTION BACKGROUND OF THE STUDY As the economy advances, there is a restaura

MARKETING STRATEGIES OF MICRO FINANCE BANKS

1.0INTRODUCTION Marketing will continue to play a significant role in services in

THE IMPACT OF PRICING AND MARKETING OF BEVERAGE IN ENUGU STATE (A CASE STUDY OF CADBURY (NIG PLC ENUGU)

ABSTRACT  The purpose of this study was to find out the impact of pricing in mark

THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDUSTRY (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU)

ABSTRACT The study as the impacts of marketing logistics on the corporate profita