THE IMPACT OF PRICING AND MARKETING OF BEVERAGE IN ENUGU STATE (A CASE STUDY OF CADBURY (NIG PLC ENUGU)

ABSTRACT  The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of making some useful recommendation on  the improvement of their pricing. The questionnaires was structured on two sections. Section one is related to personal information on the respondents while section two contains the general questions on the research study. From the data collected and analyzed through the consumers of Cadbury Nig Plc Enugu the management and staff and other respondents it was discovered that price has positive impact on the company’s products.  The consumer and staff agreed that pricing strategy used by the company would enhance the profitability and improve the marketing performance of the company (Cadbury Nig Plc Enugu). It was equally found out that the present prices of beverages has a positive effect on the buying habits of consumers while about % are been discouraged by the price of Cadbury Nig Plc Enugu. Recommendations were however made that the company should put more effort on the prices of the products.        TABLE OF CONTENT  Cover page Title page Certification  Dedication  Acknowledgement Table of content  List of tables  Abstract
Chapter one   1.0Introduction 1.1Background of the study 1.2Statement of problem  1.3Purpose of the study 1.4Scope of the study 1.5Research question    1.6The significance of the study Chapter two  2.0Review of literature 
Chapter three 3.0Research methodology  3.1Research design  3.2Area for the study 3.3Population of the study 3.4Sample and sampling procedure  3.5Instrument for the data collection  3.6Validity of the instrument 3.7Reliability of the research instrument  3.8Administration of the research instrument  3.9Method of data analysis 
Chapter Four      4.0Presentation and analysis of data  4.1Research question   4.2Summary of findings/ result 
Chapter Five 5.0Discussion of result/findings  5.1Research question one  5.2Conclusion 5.3Recommendation  5.4Implication of the research findings  5.5Suggestion for further research  5.6Limitation of the study References  Appendices