Marketing

GREAT SUPPLIERS THEORY – (An Offer based Market Segmentation Framework)

Abstract Great Suppliers theory “states that there are six types of offers that p

MARKET CHAIN ANALYSIS OF GROUNDNUT: THE CASE OF FEDIS DISTRICT, EAST HARARGHE ZONE, OROMIA NATIONAL REGIONAL STATE, ETHIOPIA

Abstract: The study was aimed to analysis the market chain and to identify factor

The covid-19-pandemic and implications for businesses: innovative retail marketing viewpoint

Abstract: Academic discourse has given much attention to crisis management, a log

Skepticism of Zimbabwean Firms in Fully Digitalizing Marketing Functions: An Abridged Theoretical Insight

In the dynamic landscape of Zimbabwean business, the reluctance of firms to fully

Customer Innovativeness: An Effusive Perspective to Brand Extension

“Branding  and  consumer  buying  behaviour are  positively correlated (Muhammad

Digital Marketing and Perceived Radio Sales Revenue in Kampala City Authority, Uganda

DIGITAL MARKETING AND PERCEIVED RADIO SALES REVENUE IN KAMPALA CAPITAL CITY AUTHO

An Investigation into the Key Influences of Consumer Buying Behaviour Towards Luxury Fashion Brands in Bulawayo

ABSTRACT Empirical studies and extant literature on factors that influence consum

An Impact Assessment of the Effect of Physical Evidence on Customers Perception of Service Quality

ABSTRACT There has been a growing trend where most Zimbabwean private hospitals a

An Impact Assessment of the Effect of Physical Evidence on Customer Perception of Service Quality

Abstract There has been a growing trend where most Zimbabwean private hospitals a

Globales Marketing Digitale Strategie

Digitales Marketing bietet eine hervorragende Möglichkeit, weltweit Kunden zu fin

Market Research and Sales Performance of Selected Smes in Makindye Division, Kampala

ABSTRACT  This study investigated the influence of research and sales performance

The Growth of Marketing Education in Nigeria

ABSTRACT This study investigated the reasons for and the problems associated with

The Effects Of Marketing Promotional Strategies on Sales Volumes, A Case Study Carried out on MulTichoice Kenya Limlited.

ABSTRACT The study was conducted to determine the impact of sales promotion strat

Sales Training on Sales Performance in The Hospitality Industry A Case Study Serena Hotel Nairobi

ABSTRACT The study was set out to investigate the effect of sales training on sal

Customer Satisfaction And Competitive Advantage In Flamingo Tiles Kenya

ABSTRACT The study was carried to investigate the effects of customer satisfactio

THE APPLICATION OF COST PROFIT VOLUME ANALYSIS IN TAKING BUSINESS DECISION. (A CASE STUDY OF NIGERIA BREWERIES PLC IBADAN)

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1 BACKGROUND  TO THE STUDY 1.2 STATE

THE DETERMINANT OF CHOICE OF PROMOTIONAL MIX IN THE MARKETING OF FINANCIAL SERVICES IN NIGERIA (A CASE STUDY OF UBA). (#57784)

TABLE OF CONTENT CHAPTER ONE: BACKGROUND TO THE STUDY 1.1 Introduction 1.2 Statem

SIGNIFICANCE OF AUTOMATIC TELLER MACHINE TO ENHANCING CUSTOMER RELATIONS IN THE NIGERIAN BANKING INDUSTRY (A CASE STUDY OF DIAMOND BANK PLC ILORIN). (#57739)

ABSTRACT For any organization’s survival constant maintenance of customer relatio

THE BENEFIT OF PRIVATIZATION AND COMMERCIALIZATION ON NIGERIA ECONOMY “MARKETING FOCUS” (A CASE STUDY OF POWER HOLDING COMPANY OF NIGERIA PHCN) (#57736)

PROPOSAL Privatization is a very broad sense may be defined as the transfer of ow

Cultural Values and Consumer Behaviour The Case Study of Brarudi S.A in Burundi

ABSTRACT The study was set on consumer behaviour and cultural values in BRARUDI S

Value Proposition in Marketing of Banking Services and Its Effects on Local Bank Performance in Kenya; A Case Study of the Cooperative Bank University Nairobi, Kenya.

TABLE OF CONTENTS DECLARATION ...................................................

Application of Electronic Commerce Towards Improving Customer Care, A Case of Morogoro Urban Water Sewerage Authority (Morow Asa) Morogoro Region Tanzania.

TABLE OF CONTENTS ITEM Declaration ..............................................

The Promotional Activities and Consumer Behavior in Uganda Clays Limited at Kajjansi Entebbe Road

TABLE OF CONTENTS DECLARATION ...................................................

Customer Care And Sales Volume: A Case Study Of Air Tanzania

ABSTRACT The purpose of the study was to establish the effects of customer care a

SALES PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCT. (A CASE STUDY OF DJE PURE WATER, ILORIN)

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAP

SALES PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCT. (A CASE STUDY OF NIGERIA BAGS MANUFCATIRING COMPLANY, IKEJA LAGOS)

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAP

THE DETERMINANT OF CHOICE OF PROMOTIONAL MIX IN THE MARKETING OF FINANCIAL SERVICES IN NIGERIA (A CASE STUDY OF UBA) (#56009)

TABLE OF CONTENT CHAPTER ONE: BACKGROUND TO THE STUDY 1.1 Introduction 1.2 Statem

PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF INDUSTRIAL GOODS (A CASE STUDY OF NNPC, ILORIN) (#55990)

ABSTRACT The project aim at knowing personal selling as a promotional tools in ma

OUTDOOR ADVERTISING AN EFFECTIVE STRATEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY (A CASE STUDY OF GLOBALCOM NIGERIA LIMITED)

TABLE OF CONTENT Title page Certification Dedication Acknowledgment Table of Cont

SIGNIFICANCE OF PROMOTION TO BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NESTLE NIGERIA PLC)

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Table of co