LOCATIONAL FACTORS INFLUENCING THE MARKETING OF FINANCIAL SERVICE IN LAGOS AND ABA MARKETS

ABSTRACT Backs are established to make profit. Are these profit made at me expense of the customers? Or is it as a result of the service provided by these banks. This study attempts to highlight those key factors that different banks management will  consider in their choice of branch locations and customers preferences for  their choice of banks to serve them this will enable banks to focus on the critical factor that affect market preferences. The study  was done using survey research design with questionnaires  as they key instrument for collecting primary data. A total of 100 and 200 banks customers and  officials questionnaires respectively were duly completed and analyzed based on the analysis of the generated data formulation hypothesis were tested   at 95% level of significance using 2 test of profit.
The under listed constitute some of due major finding of the study management of bank have special  preference for large markets like Lagos and Aba for their branch locations.  Manketing activities of banks in these  large markets are dieted at protecting and expanding their stream of revenues un these areas banks in both market describes the nature of their banking business in terms of the product service they offer and their. I.T power  of product continues product service innovations and improvements banks should always invest heavily in information technology to remain relevant and profitable.  As banks must to open branches in these market it is appropriate for bank  to make their customer defendant on them and gain their trust and confidence   TABLE  OF CONTENT  Cover page Title page Certification  Dedication  Acknowledgement Table of contents 
CHAPTER ONE Introduction  1.1Background   of the study 1.2Statement of the study 1.3 Objective of study 1.4Research question 1.5Formulation of hypotheses  1.6Scope and limitation of the study 1.7Significance of study Reference
CHAPTER TWO  2.1Theatrical background  2.2Marketing concept  2.3Banking customer consider in selecting their banks 2.3.1Location factor in influencing marketing of financial service in Lagos and Aba market
CHAPTER THREE 3.0Research  methodology 3.1Types of data 3.2Research design  3.3Research instrument  3.4Pre-test of questionnaires 3.5Determination of population 3.6Questionnaires administration  3.7Responses rate.
CHAPTER FOUR 4.1Preamble  4.2Data analysis profile of banks official  4.3Data analysis for banks customer  4.4Test hypothesis/ research question
CHAPTER FIVE    Summary of finding recommendation  5.1Summary of findings 5.2Recommendations 5.3Conclusion Bibliography  Appendixes