Marketing

THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE IN ENUGU METROPOLIS

ABSTRACT Variation in size and sex of respondent place of residence of respondent

PRICING STRATEGIES FOR MARKETING OF NEW PRODUCT IN ENUGU METROPOLIS (A CASE STUDY OF EXTRA ISOL HOUSEHOLD DISINFECTANT, MADE AND HARDIS AND DROMEDIAS)

ABSTRACT This research is an investigation inquiry into the pricing strategies fo

CONSUMER PREFERENCE ON TOOTH PASTE BRANDS IN ENUGU METROPOLIS

ABSTRACT This study on the consumer preference for toothpaste brands in Enugu met

THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS IN ANAMBRA STATE (A CASE STUDY OF ONITSHA METROPOLIS)

ABSTRACT This work is aimed at assessing the influence of the concept of opinion

A SURVEY ON PROBLEMS OF MARKETING COMMERCIAL BANK SERVICES (A CASE STUDY OF UNION BANK OF NIGERIA PLC, GARDEN AVENUE, ENUGU)

INTRODUCTION for bank to survive in   today’s growing dynamic highly competitive

THE EFFECTIVENESS OF INTEGRATED MARKETING COMMUNICATIONS IN THE MARKETING OF BANK PRODUCT IN ENUGU STATE, (A CASE STUDY OF STANDARD TRUST BANK P.L.C)

INTRODUCTION Integrated marketing communications (IMC); As defined by the America

MARKETING RESEARCH AND STRATEGY OF PARIS HOTEL ABUJA

PREFACE The work is an assignment which has to do with the marketing research and

NON EXPORTATION OF OIL IN NIGERIA. LIKELY PROBLEMS ACCOUNTING FOR AND POSSIBLE SOLUTION

INTRODUCTIONIn order to reverse this unhealthy trend, and underpin Nigeria’s glob

MARKETING RESEARCH (A CASE STUDY OF BISHOP SHONAHAN HOSPITAL NSUKKA)

INTRODUCTION A hospital is a medical treatment facility capable of providing inpa

THE SERVICES OF ABC SHUTTLE EXPRESS (A CASE STUDY OF ABC SHUTTLE ASATA ENUGU BRANCH)

PREFACE The work has to do with ABC Shuttle Express Service by focusing on that o

BUSINESS AND MARKETING STRATEGIES OF A COMPANY (A CASE STUDY OF ANAMBRA STATE MOTOR MANUFACTURING COMPANY (ANAMMCO)

PREFACE The work is an assignment under marketing of services discipline which ha

MARKETING RESEARCH (A CASE STUDY OF AFRICAN ALLIANCE INSURANCE COMPANY PLC)

Historical Background  As the need for increase in safeguard of financial assets

INFLUENCE OF STORES IMAGE ON CONSUMER PATRONAGE OF FAST FOOD OUTLETS OF CHITIS COMPANY ENUGU

ABSTRACT This research work on influence of stores image on consumer patronage.  

EVALUATION OF THE IMPACT OF ADVERTISING ON VOLUME OF SALES (A CASE STUDY OF AMA BREWERIES PLC 9TH MILE CORNER ENUGU)

ABSTRACT  In this study “Evaluation of the Impact of Advertising on Volume of Sal

THE IMPACT OF NAFDAC ON MARKETING OF DRUGS IN ENUGU STATE

ABSTRACT This research project is primarily concerned with the impact of NAFDAC o

EFFECTIVE PACKAGING AS A PROMOTIONAL TOOL IN MARKETING OF BEAUTY CARE PRODUCT (A STUDY OF HARDS AND DROMEDAS LTD)

ABSTRACT This research work examined effective packaging as a promotional tool in

THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT IN ENUGU METROPOLIS (A STUDY OF OGBETE MAIN MARKET ENUGU)

ABSTRACT The project on the impact of promotional activities on the marketing Gol

THE IMPACT OF PRODUCT ADVERTISING ON SALES REVENUE OF BREWERIES IN NIGERIA (A STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU)

1.1INTRODUCTION Advertising is one of the veritable promotional tools designed to

ATTITUDE OF CONSUMERS TO SALES PROMOTION IN ENUGU METROPOLIS (#4737)

ABSTRACT This work was to reflect on the attitude of consumers to sales promotion

IMPACT OF ADVERTISING IN NEW PRODUCT DEVELOPMENT (A CASE STUDY OF ETISALAT NIGERIA PLC)

ABSTRACT This research study is focused on the role of Advertising on the marketi

ATTITUDE OF CONSUMERS TO SALES PROMOTION IN ENUGU METROPOLIS

ABSTRACT This work was to reflect on the attitude of consumers to sales promotion

THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA (A CASE OF MERCEDES BENZ ANAMMCO LIMITED ENUGU)

ABSTRACT The Impact of Information and Computer Technology – ICT on the Marketing

EVALUATION OF THE IMPACT OF ADVERTISING VOLUME OF SALES (A CASE STUDY OF AMA BREWERIES Plc. NINTH MILE CORNER, ENUGU)

RESEARCH PROPOSAL The essence of embarking on this research is to examine and det

AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU STATE FROM 2005 -2010

ABSTRACT This research work is “An Indept study on the Brand Switching Behavour o

THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION (A CASE STUDY OF MTN IN ENUGU METROPOLIS)

ABSTRACT The project work was an attempt to investigate the impact of segmentatio

THE IMPACT OF MODERN PACKAGING ON PRODUCT SALES IN THE COSMETICS INDUSTRY IN ENUGU METROPOLIS (A CASE STUDY OF P.Z INDUSTRIES PLC EMENE)

ABSTRACT This research study as on the impact of modern packaging on product sale

IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVES (A STUDY OF UNILEVER BROTHERS NIGERIA PLC)

ABSTRACT This project work was an attempt to investigate the impact of marketing

THE EFFICIENT OF CORPORATE IMAGE AS A STRATEGY IN ENHANCING PROFITABILITY IN AN ORGANIZATION

INTRODUCTION An examination corporate image management has led to the rise of sta

THE IMPACT OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY OF DANGOTE INDOMIE NODDLE)

ABSTRACT  Sales promotion is much more diverse than either personal selling or ad

THE BASES FOR EFFECTIVE MARKET SEGMENTATION IN A SERVICE ORGANIZATION IN ENUGU METROPOLIS (A STUDY OF MTN NIGERIA LIMITED)

ABSTRACT  Today in the global market environment, there are many buyers, these bu