Marketing

PROMOTION AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MALT DRINKS (A STUDY OF GUINNESS NIGERIA PLC, ENUGU METROPOLIS)

ABSTRACT  This research project is a very crucial study for the Guinness Nigeria

THE PLACE OF PERSONAL SELLING IN THE ACHIEVEMENT OF ORGANISATIONAL GOAL (STUDY OF HARDIS AND DROMEDAS NIGERIA LTD)

ABSTRACT  This project work was an attempt to investigate the place of personal s

EFFECTS OF UNIFORM PRICING POLICY IN THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA

ABSTRACT The aim of this study is to examine and determine the effects of uniform

THE EFFECT OF SALES PROMOTION ON SALES VOLUME A CASE STUDY OF VITAFOAM COMPANY IN ENUGU METROPOLIS

ABSTRACT This study was focused on the affect of sales promotion on sales volume

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICATION FIRM. ( A CASE STUDY OF GLO NIG. LTD)

ABSTRACT The purpose of this study is to highlight the strategy on how different

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY

ABSTRACT  This project work titled “The Impact of Market Segmentation and Product

THE EFFECT OF GLOBALIZATION ON BANKING OPERATION IN NIGERIA. (A CASE STUDY OF FIRST BANK NIGERIA PLC.)

ABSTRACT The banking industry has witnessed landmark improvements in series deliv

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS

ABSTRACT With the established changes in consumer behavior which influences produ

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

ABSTRACT A marketing information system (MIS) is an orderly procedure for the reg

PUBLIC RELATION AND IT’S IMPACT IN THE BANKING INDUSTRY

INTRODUCTION The business world can be extremely competitive, companies typically

The Effect of Cost Control in Powering Industries (A Case Study of Nigeria Breweries Plc. 9th Mile, Enugu Metropolis

Cost control is a vital instrument for the survival of any business organization.

PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

ABSTRACT  This research project is a very crucial study for the Guinness Nig. Plc

THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS (A CASE STUDY OF ROYAL ARK HOTEL LIMITED

ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel service

THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE

ABSTRACT  This research work examined the importance of Branding in the marketing

MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS)

ABSTRACT  Marketing of Church Services are established to deliver services to the

STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF FANTA LEMON OF COCA-COLA COMPANY IN ENUGU METROPOLIS)

ABSTRACT  This project addressed itself with how to introduce a new product in th

THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA (A CASE STUDY OF NNPC NIGERIA)

ABSTRACT The study on the problems and prospects of marketing petroleum products

CONTRIBUTION OF MODERN COMMUNICATION EQUIPMENT TO JOB EFFICIENCY OF THE SECRETARY (A CASE STUDY OF FIRST BANK OF NIGERIA PLC) (FBN ENUGU)

INTRODUCTION 1.1   BACKGROUND OF THE STUDY The impact created by modern communica

THE MARKETING PROBLEM PROSPECTS OF THE FIVE STAR HOTELS IN ENUGU METROPOLIS (A CASE STUDY OF NIKE REPORT HOTEL ENUGU)

1.1INTRODUCTION  In the 17th century when farming was regarded as he main occupat

AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS (A CASE STUDY OF TOP CLASS BARBING SALON AWKUNANAW ENUGU

ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing S

THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS. (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)

1.1INTRODUCTION The quest of achieve self sufficiency food production is one of t

MARKETING OF COMMERCIAL BANK’S SERVICES

ABSTRACT Commercial bank in Nigeria render services like cash depository, agency

EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET. (A CASE STUDY OF GLOBACOM GMS ENUGU METROPOLIE)

ABSTRACT This study focused on the effective of pricing strategies for introducin

THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE

ABSTRACT This research project is very crucial study of the effect of segmentatio

THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS (A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE)

INTRODUCTION  BACKGROUND OF THE STUDY  Banking transactions in some selected loca

THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC)

ABSTRACT  The importance of personal selling cannot be over emphasized. This has

THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS (A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE)

ABSTRACT  The purpose of this project is to examine the impacts of self service o

THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE)

ABSTRACT  Sales promotion is much more diverse than either personal selling or ad

THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES (A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU).

ABSTRACT  This research project is aimed at determining the impact of promotional

PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIA BREWERY PLC)

ABSTRACT  This project work was on the distribution management in brewery industr