PUBLIC RELATION AND IT’S IMPACT IN THE BANKING INDUSTRY

INTRODUCTION The business world can be extremely competitive, companies typically want to have something that makes them stand out from the crowd, something that make them more appealing and interesting to both members of the public and the media. A favourable image can help increase a company’s sales and negative publicity can damage a company’s reputation and decrease sales. Public relation (PR) can give consumer and the media a better understanding of how a company works. Within a company, a public relation department might also be called a public information department or a customer relations department assist customer if they have any problem with the company. They usually try to show the company at its best.
Public relation department also might conduct research to learn how satisfied customers are with the company and its products. There are many tools and methods that a public relations department can use to enhance a company’s image. The tools that have been traditionally used include news releases and announcement that are sent to the media, news letters that are sent to customers and appearances at public events, such as trade shows or conventions. 
TABLE OF CONTENT TITLE PAGE   DECLARATION   APPROVAL PAGE   DEDICATION   ACKNOWLEDGEMENT  ABSTRACT   TABLE OF CONTENT  
CHAPTER ONE  1.1INTRODUCTION   1.2STATEMENT OF PROBLEM   1.3AIMS AND OBJECTIVES   1.4SIGNIFICANCE OF THE STUDY  1.5SCOPE OF THE STUDY  1.6LIMITATION OF STUDY   1.7RESEARCH HYPOTHESIS  1.8THEORETICAL FRAMEWORK   1.9HISTORY OF CASE STUDY  1.10DEFINITION OF TERMS  
CHAPTER TWO LITERATURE REVIEW  2.1PUBLIC RELATION AS A CASE STUDY  2.2PUBLIC RELATION STRATEGIES IN AN ORGANIZATION   2.3PURPOSE AND PHILOSOPHY OF PUBLIC RELATION  2.4PUBLIC RELATION DEPARTMENT  2.5FUNCTIONS OF PUBLIC RELATION DEPARTMENT   2.6HISTORY OF PUBLIC RELATION  2.7HISTORY OF PUBLIC RELATION IN NIGERIA 
CHAPTER THREE RESEARCH METHODOLOGY 3.1RESEARCH DESIGN   3.2RESEARCH INSTRUMENT  3.3METHOD OF QUESTIONNAIRE ADMINISTRATION   3.4SAMPLING POPULATION  3.5SAMPLE SIZE  3.6SAMPLING TECHNIQUE  3.7AREA OF STUDY  3.8STATISTICAL TECHNIQUE IN DATA ANALYSIS 
CHAPTER FOUR  DATA PRESENTATION AND ANALYSIS  4.1INTRODUCTION   4.2DISCUSSION OF RESEARCH FINDINGS  
CHAPTER FIVE  SUMMARY, CONCLUSION AND RECOMMENDATIONS 5.1SUMMARY   5.2CONCLUSION   5.3RECOMMENDATIONS  BIBLIOGRAPHY  APPENDIX