SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS

ABSTRACT With the established changes in consumer behavior which influences product marketing strategies, stimulate the researcher to find out the sociological factors affecting customer’s behavior in the marketing of some selected consumers goods in use. The basic product marketing strategies use for consumers product has been carefully considered by this study, the researcher employed some research tools as interviews, observation and questionnaire to collect the necessary information as to the sociological factor affecting customer’s behavior. This is done in order to know the desired consumer’s needs, wants, and incomes to know the extent to which the sociological factors affect their behavior. Thus the student shows that marketers take into cognizance the customer’s needs, incomes, statues and life style. The philosophical marketing concept of consumer goods and preferences and this enable the marketers to push or sell it product in the market.   TABLE OF CONTENTS Title Page  Declaration  Approval page  Dedication  Acknowledgement  Abstract   Table of Contents 
CHAPTER ONE 1.0Introduction  1.1Historical Background  1.2Statement of Problem  1.3Purpose of the Study  1.4Scope of the Study  1.5Limitation of the Study  1.6Definition of Terms 
CHAPTER TWO 2.0Introduction  2.1Abraham Maslow Physiological Needs  2.2Consumer Behaviour  2.3Sociological Perspectives of Consumer Behaviour  2.4Psychological Perspectives of Consumer Behaviour  2.5Cultural Factor Affecting Consumer Behaviour  2.6Relationship between Marketers and Consumers 
CHAPTER THREE 3.1Summary  3.2Conclusion  3.3Recommendation  Bibliography