THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS (A CASE STUDY OF ROYAL ARK HOTEL LIMITED

ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to  determine the causes of low patronage by customers and equally to suggest possible solutions to the problem. Relevant work relating to this project was reviewed in order to get more information on work to be carried out.  Both primary and secondary data was collected  in order to get the relevant information on the project work.  on the course of he analysis many findings were made which was attributed to be the cause of low customers patronage in the hotel.  Among the findings were: 1.The service process of the organization is too long. 2.There is no clear organizational chart.   3.  There is no clear organizational chart 4.Staff are not properly motivated in terms of salary. 5. Their promotional tools were not effective 6.staff  are not properly trained  7.there is  no laid down rules for employment  In order to over come the problems listed above the following recommendation were made: 1.That the management of the organization should establish a pure marketing department and employ qualified marketing personnel in the department.  2.That the management should make their service process to be short by way of standardization and documentation of service process incentive  given to customers are adequate. 3.They should ensure that the promotional  incentive given to customers are adequate  4.Clear organizational chart should be made so that it will not create confusion on whom to report to. 5.The management should motivate their staff by way  of training and paying good salary  6.The organization should make sure that more graduates with reasonable experience are employed into the organization. In conclusion, it was expected that this project would contribute to more practice of marketing concept in a hotel industry if it is implemented.   TABLE OF CONTENT  TITLE PAGEII APPROVAL PAGE III DEDICATIONIV ACKNOWLEDGEMENT V ABSTRACTVII
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY1 STATEMENT OF PROBLEM5 NEED FOR THE STUDY6 OBJECTIVE OR PURPOSE OF HE STUDY 6 SCOPE  AND LIMITATION OF THE STUDY8 STATEMENT OF HYPOTHESIS8 DEFINITION OF TERMS9
CHAPTER TWO LITERATURE REVIEW11
CHAPTER THREE DESIGN OF THE STUDY38 POPULATION FOR THE STUDY 38 SAMPLE SIZE39 RESEARCH INSTRUMENT 40 QUESTIONNAIRE DESIGN41 DATA COLLECTION42
CHAPTER FOUR PRESENTATION, ANALYSIS AND -- INTERPRETATION OF DATA43
CHAPTER FIVE SUMMARY OF FINDING71 CONCLUSION 73 RECOMMENDATION 74 BIBLIOGRAPHY      76 APPENDIX  I79 APPENDIX II 82