THE MARKETING PROBLEM PROSPECTS OF THE FIVE STAR HOTELS IN ENUGU METROPOLIS (A CASE STUDY OF NIKE REPORT HOTEL ENUGU)

1.1INTRODUCTION 
In the 17th century when farming was regarded as he main occupation in Nigeria, farmers go to the farm in the morning, in the evening they gather at the village square to eat drink, rest and plan how to tackle their farming activity of the following day. This necessitated the  building of small house outside their main house as a place of rest and to accommodate visitors who may be travelling and need a place of rest. As time went on we started having caravans which people build for travelers to lodge before proceeding on their journey. When development started coming to Nigeria from out colonial masters, mimicking use of them mainly for sleeping accommodation. In the bid to get more satisfaction five star hotels were build for travelers to feel more conformable and to ensure that non of their meal will be skipped. These hotels were built to meet the need of holiday seekers and travelers in the country. Hotel business is a potential foreign exchange earner if well harnessed and in respect to this the five star hotels were established by government and individuals to reap the fruit of hotel business.  Hotel sector in the state economy have witnessed an uproar of problems. This is as a result of poor economy, insufficient powder supply and nepotism. The above problems are faced by five star hotels in Enugu metropolis and the country at large. They encounter a great instability in structure and output, this explains the instead setting and management of hotel industry in Nigeria. The cut throat competition in the hotel industry have called for various strategies to be used by the hotels involved, such as heavy promotional effort in form of advertisement and publicity at. The divindling and deteriorating economy in Nigeria have reduced the per – capital income of an average Nigerian, leading to their concentration. On the basic life necessity such as food, shelter and clothing. This made most Nigerians see the services of five star hotels as a highly luxurious thing that attract undue expenses. Though five star hotel is very vital in every society because it help in rapid development and makes life more enjoyable.  Five star hotels happens to be leader in the hotel industry in Enugu metropolis, though they enjoy leadership position some hotels keep challenging their strength while other take advantage of their weakness. They ensure to attain the motives of their establishment and also emulate the activities of other five star hotels in Nigeria and the world as a whole. Bearing in mind that marketing is a very delicate part of business they ensure that their activities are adequately planned and implement so as to achieve this goal.  The hotel business have to be market oriented ensure that customers satisfaction should be the top – mospriority of the hotel. In view of the importance of hotel sector in the economy and the need for better services in the hotel, the researcher take a critical look at the marketing problems and prospects of five star hotel in Enugu metropolis with special interest on Nike lake Resort hotel Enugu

TABLE OF CONTENT TITLE PAGE APPROVAL PAGE IIIDEDICATION  IVCHAPTER ONE INTRODUCTION 11.1BACKGROUND OF THE STUDY  11.2STATEMENT OF THE PROBLEM 41.3OBJECTIVE OF THE STUDY 51.4FORMULATION OF HYPOTHESIS 61.5SIGNIFICANCE OF THE STUDY 71.6SCOPE OF THE STUDY 81.7DEFINITION OF  TERMS 9
CHAPTER TWO 2.0LITERATURE REVIEW 112.1MARKETING OF SERVICE: AN OVER  VIEW 112.2CHARACTERISTICS OF SERVICE 2.3CUSTOMERS BEHAVIOUR  AND MOTIVATION IN THE MARKETING OF SERVICE 2.4PROMOTION TOOLS AND STRATEGIES IN THE MARKETING OF SERVICE2.5THE EFFECTS OF COMPETITION IN THE MARKETING OF SERVICE IN CONTEXT WITH MARKETING MIX 2.6THE PROBLEMS OF THE MARKETING OF SERVICE IN CONTEXT WITH MARKETING MIX 2.7BUSINESS AND LEISURE FACILITIES IN THE MARKETING OF SERVICE 
CHAPTER THREE 
3.0RESEARCH METHODOLOGY 3.1SOURCES OF DATA COLLECTION 233.2POPULATION OF THE STUDY 243.3 DETERMINATION OF THE SAMPLE SIZE 243.4SAMPLE TECHNIQUE263.5RESEARCH INSTRUMENT USED 263.6DISTRIBUTION OF QUESTIONNAIRE 273.7METHOD OF DATA ANALYSIS 283.8LIMITATIONS OF THE STUDY 29
CHAPTER FOUR PRESENTATION, ANALYSIS AND DETERMINATION OF DATA 4.1TESTING OF HYPOTHESIS 30
CHAPTER FIVE 5.0SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION 605.1SUMMARY OF FINDINGS 605.2RECOMMENDATIONS 625.3CONCLUSION S  64