BUSINESS AND MARKETING STRATEGIES OF A COMPANY (A CASE STUDY OF ANAMBRA STATE MOTOR MANUFACTURING COMPANY (ANAMMCO)

PREFACE
The work is an assignment under marketing of services discipline which has to do ANAMMCO based on the year of establishment their service factory, total number of their workers and recommendation based on research.

TABLE OF CONTENTS  Title Page i Dedication ii Acknowledgement iii Preface iv
CHAPTER ONE Historical Background of the Hotel 1
CHAPTER TWO Meaning of Marketing Strategy3
CHAPTER THREE Observation 9 Recommendations9 Bibliography

MEANING OF SERVICE  A service is consumed at the point of sales of service. It is transferring of goods, such as postal service, delivery mail and the use of expertise.  Service can be also defined as “All action and reaction that customer perceive they have purchase. A service is an act or performance offered by on party to another.  Although the process may be tied to a physical product, the performance is transitory, often intangible in nature and does not result in ownership of anything.