APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES (A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)

ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis.  The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons.
The researcher also tried to find out how the application of marketing concept helped in motivating the users of the beauty salons compared to others that knew nothing or little about marketing concept and its application. The researcher limited the scope of the study to the users of these salons at new haven independence layout and G.R.A Enugu. The work specially addressed the following issues: i.Determine the level of the application of marketing concept by Magic Fingers Beauty Home and Ultimate Beauty Salon.
ii.To determine the quality of services rendered by magic finger  beauty home and ultimate beauty salon 
iii.To determine the level of disparity in terms of consumers satisfaction with services render by magic fingers beauty home and ultimate beauty salon.
iv.To ascertain the services provided by ultimate hair dressing salon.
v.To ascertain the degree of consumer satisfaction with the current sate of beauty salons I Enugu metropolis.
To ensure successful completion of this work, the researcher used some research instruments, which includes questionnaire, oral interview and personal observation for data collection.  The relevant data were collected form respondents, which comprises of the users of the beauty homes. Data interpretation and analysis were done putting into consideration the following; i.Age ii.Reaction to new hair styles and latest beauty treatments. iii.Reasons for choice of service provider iv.Salons preferred and reason in percentage
Finally it was found out that: i.The salon or beauty home that adopted marketing concept does better than the one that ignores the concept.
ii.Customer feel more comfortable to patronize beauty homes that adopt the marketing concept.
iii.The researcher further discovered that saloons that are ignorant of the marketing concept record a very high degree of low patronage. So putting the customer first and seeing him as the king pays better in business.
TABLE OF CONTENTS
Title page Approval page Dedication Acknowledgment Abstract Table of contents
CHAPTER ONE INTRODUCTION Background of the study Statement of problems Objective of study Hypothesis Significance of the study Need of the study Scope of the study Delimitations of the study Definitions of terms
CHAPTER TWO LITERATURE REVIEW
CHAPTER THREE RESEARCH METHODOLOGY  Source of data Population of study Determination and selection of sample size
CHAPTER FOUR PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA TESTING OF HYPOTHESIS

CHAPTER FIVE SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS Summary of findings Conclusion Recommendation  Bibliography