THE EFFECT OF SALES PROMOTION ON THE MARKETING OF CONSUMER GOODS (A CASE STUDY OF NIGERIA BOTTLING COMPNY PLC ENUGU)

ABSTRACT  This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion on sales and profit after campaign. The method used in collecting data were primary and secondary. Secondary data were collected  form journals magazines newspaper and text books. The analytical method was chi-square (x2) is reach significant testing conclusion on the effects of sales promotion on the marketing of consumer good in Nigeria sales promotion has been found to boost the profit margin of the industries.   TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Abstract  Table of contents  List of table.
CHAPTER ONE INTRODUCTION  1.1Background of the study 1.2Statement of the problem  1.3Purpose of the study 1.4Scope of the study 1.5Research hypothesis  1.6Significance of the study 1.7Definition of terms 
CHAPTER TWO REVIEW OF RELATED LITERATURE  2.1Meaning of sales promotion  2.2Objective of sales promotion  2.3Types of sales promotion tools 2.4Factors that contribute to sales promotion and increase in the sales of consumer good 2.5Sales promotion activity in Nigeria since independence. 2.6Effects of sales promotion on business profit 
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY            3.1Research design 3.2Area of the study 3.3Population of the study 3.4Sample size and procedure  3.5Validation and reliability of the instrument 3.6Method of data collection  3.7Methods of analysis  3.8Instrument for data collection
CHAPTER FOUR PRESENTATION AND ANALYSIS OF DATA  4.1Data presentation and analysis 4.2Educational qualification of respondents  4.3Occupation of respondents  4.4Interest in financial/soft drinks  4.5Reason for not drinking mineral soft drinks  4.6Choice of brand  4.7Interest in sales promotion  4.8Effect of sales promotion on consumer demands  4.9Reason for increase in the product during promotion  4.10Impact of sales promotion on consumer goods 4.11Rate of consumption in the arte of consumption after sales promotion campaign            4.12Reasons for increase in the rate of consumption after sales promotion campaign 
CHAPTER FIVE DISCUSSION RECOMMENDATION AND CONCLUSION  5.1Discussion of result/finding 5.2Conclusion 5.3Implication of research finding  5.4Recommendation  5.5Suggestion for further studies  Bibliography