Marketing

CONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS.

ABSTRACTThis research project focused on the consumer protection laws in Nigeria

THE IMPLICATION OF CREATIVE IDEAS TO AN ORGANIZATION

ABSTRACT New product development (NPD) projects are typically managed through a s

MANAGING THE CHANNEL SYSTEM IN PETROLEUM PRODUCT MARKETING IN ENUGU STATE.

ABSTRACT This research set out to study the management of channel system in Petro

THE IMPACT PROMOTION ON THE MARKETING OF A NEW SERVICES IN ENUGU METROPOLIS ( A CASE STUDY OF GLOBA –COM)

ABSTRACT This study on the impact of promotion of the marketing of a new services

MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF CORDIAL HOTEL ENUGU)

INTRODUCTION 1.1BACKGROUND TO THE STUDYIn this country today, many business organ

MARKETING OF DIARY PRODUCT IN ENUGU METROPOLIS (A CASE STUDY OF FAN MILK NIGERIA PLC)

INTRODUCTION BACKGROUND OF THE STUDY The starting point of marketing is the exist

THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT (A CASE STUDY OF PZ INDUSTRIES ENUGU)

ABSTRACT  This project work was on the impact of promotion on marketing of deterg

DISTRESS IN BANKING SECTOR HOW TO AVERT FUTURE OCCURRENCE

ABSTRACT This study is based on x – raying financial distress in the banking sect

THE ROLE OF NATIONAL AGENCY FOR FOOD AND DRUG ADMINISTRATION AND CONTROL (NAFDAC) IN CONSUMER PROTECTION IN NIGERIA (A CASE STUDY OF SOME SELECTED PURE WATER BOTTLING FIRMS IN ENUGU)

INTRODUCTION 1.1BACKGROUND TO THE STUDYNAFDAC was established by decree 15 of 199

APPLICATION OF MARKETING STRATEGIES FOR IMPROVING BANKING OPERATION (CASE STUDY OF AFRIBANK PLC ENUGU)

ABSTRACT  With the transformation of the banking sub – sector from seller market

PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE INDUSTRIES IN NIGERIA (A CASE STUDY OF WILSON GROUP OF COMPANIES NSUKKA)

ABSTRACT This work was on the problem and prospect of marketing in small scale in

MARKETING OF COSMETICS PRODUCTS IN ENUGU STATE (A CASE STUDY OF CHOKI LABORATORIES NIG. LTD.)

INTRODUCTION The increase in demand for cosmetics products and other consumer goo

THE ROLE OF PERSONAL SELLING IN THE MARKETING OF COMPUTER IN ENUGU STATE

INTRODUCTION Personal selling are in a branch of marketing that is also broad whi

PROBLEM AND PROSPECTS OF RETAIL MARKETING IN IMT (A CASE STUDY OF NKUTUME)

ABSTRACT Modern retail marketing calls for more than developing a goods and produ

THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE

ABSTRACT The study was on the impact of marketing in the development of tourism i

THE EFFECTS OF WORLD INFORMATION FLOW IMBALANCE ON THIRD WORLD COUNTRIES (A CASE STUDY OF NIGERIA)

INTRODUCTION 1.0BACKGROUND OF THE STUDYThe world information flow controversy is

A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EXPORT OF NIGERIA GOODS

ABSTRCAT This research did a critical Appraisal of the Nigeria Export promotion c

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS (A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA)

ABSTRACT Communication is perhaps the most important human survival skill because

THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU)

INTRODUCTION BACKGROUND OF HE STUDY  Before now, hike in 1960’s public relation p

EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF ENUGU TELEVISION (E.T.V)

ABSTRACT The research work titled “Effective Markeing of television services in E

THE IMPACT OF SALES PROMOTION IN THE MARKETING OF BUILDING MATERIAL (A CASE OF ALO ALUMINUM LTD)

ABSTRACT The project work is to developed the impact of sales promotion in the ma

The role of banks in the manpower development in Nigeria

Manpower development is the gradual nurturing embellishing to a large, marketed a

THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTIONS IN ENUGU METROPOLIS (A CASE STUDY OF IMT ENUGU)

ABSTRACT The purpose of this study was to appraise public relations activities in

THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-COLA BRAND OF SOFT DRINKS IN ENUGU URBAN

ABSTRACT This study examined those factors that influence brand preference among

MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE INDUSTRY A CASE STUDY OF AIICO INSURANCE COMPANY OPERATIONS IN ENUGU METROPOLIS

ABSTRACT Marketing research is the systematic design, collection, analysis and re

EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF BETHSAIDA HOSPITAL ENUGU)

ABSTRACT  The research is on effective marketing strategies for health care servi

The effect of branding on product marketing – A Case study of Unilever Nigeria Plc.

INTRODUCTION Prior independence, Nigerian citizens depended much on imported good

MARKETING OF BANKING AND FINANCIAL SERVICE (A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED)

ABSTRACTS Banks are profit oriented organization. the profit can not be made with

EFFECTIVE PRICING STRATEGIES FOR MARKETING OF NEW PRODUCTS (A CASE STUDY OF ROYALUZ BY HARDIS AND DROMADES LTD, IN ENUGU STATE).

ABSTRACT  This study focussed on effective pricing strategies for marketing of Ne

THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES (A CASE STUDY OF NBL)

ABSTRACT This study was carried out by the researcher to examine and ascertain th