EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF ENUGU TELEVISION (E.T.V)

ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integrated marketing concept to achieve it set objectives, their advertiser, their viewer of company mutual benefits which they also have to put more effort on their services. To solve the research problems of ETV based on the findings which is the inability to adequately adopt the marketing concept as regards to customers satisfaction in their operation. The management of ETV have to utilize various techniques such as knowing their customers complaints by making use of public relations strategy and field survey as to achieve the best of television services. The management should organize programmes such as workshop, seminars from time to time as to educate the staff on the method of improving efficient relationships with the customers. Conclusively, if these recommendations are effectively applied, it will help in enhancing the efficiency and effectiveness of the services rendered or offered by Enugu Television (ETV) to its numerous customers.
TABLE OF CONTENT TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWLEDGEMENT ABSTRACT TABLE OF CONTENTS
CHAPTER ONE 1.1Background to the Study 1.2Statement of the Problem 1.3Objectives of the Study 1.4Significance of the Study 1.5Scope of the Study 1.6Limitation of the study 1.7Definition of Terms
CHAPTER TWO 2.0Review of Related Literature 2.1Theoretical Framework 2.2Marketing Defined 2.3Services Defined 2.4Characteristics of Services 2.5Marketing mix for services 2.6Marketing Strategy 2.7Performance problems in services organization
CHAPTER THREE Discussion of Findings
CHAPTER FOUR 4.0Summary, Recommendation and Conclusion 4.1Summary of Findings 4.2Recommendation 4.3Conclusion