THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES (A CASE STUDY OF NBL)

ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies.
The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by the research or for this study consisted of all the workers of the Nigerian Breweries Plc. At 9th mile corner, Ngwo in Enugu State. The researcher used the systematic simple random sample techniques to select the sample used for the study. The researcher used the Yaro Yainene’s formular for sample size determination to determine the sample size for the study The researcher used the measurement tool (the questionnaire) as the major data collection instrument for this study. Out of the 119 questionnaires administered by the researcher, 112 were returned and percentages to present and water interpret the data they generated for this study while they used the test for questionnaire content.
TABLE OF CONTENTS
TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWLEDGEMENT ABSTRACT
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY STATEMENT OF PROBLEM OBJECTIVE OF STUDY RESEARCH HYPOTHESIS SIGNIFICANCE OF THE STUDY SCOPE OF T HE STUDY LIMITATION OF STUDY DEFINITION OF TERMS
CHAPTER TWO LITERATURE REVIEW
CHAPTER THREE DESIGN OF THE STUDY POPULATION OF THE STUDY SAMPLE SIZE SAMPLING PROCEDURE SELECTION AND CONSTRUCTION OF RESEARCH INSTRUMENT ADMINISTRATION OF RESEARCH INSTRUMENT METHOD OF DATA ANALYSIS
CHAPTER FOUR PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA  TEST OF HYPOTHESES
CHAPTER FIVE SUMMARY OF FINDINGS RECOMMENDATION CONCLUSION
BIBLIOGRAPHY QUESTIONNIARES