Marketing

FASHION PRODUCTS AND CONSUMER PERCEPTION OF FASHION DESIGNING FIRMS IN ANAMBRA STATE.

Abstract This study investigated the effect of psychological variables on the pur

New Product Development and Organizational Performance (Study of Grand Malt)

Abstract This study investigated the impact of new product development on the per

PRODUCT PORTFOLIO ANALYSIS AND THE GROWTH OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA: The Akwa Ibom State Experience

ABSTRACT: Many multi products or services SMEs fail to pay attention to the use o

Research Paper on the Distribution of Petroleum Products in Nigeria

INTRODUCTION Nigeria is a country richly blessed with abundant natural resources

Great Customer Service as an Enabler of Small Business Ventures

INTRODUCTION: Every day people make decisions regarding how they spend their mone

Effects Of Sales Promotion On Organization.

Abstract The business environment has become very competitive in the 21st century

Effect of Marketing Information System on Managerial Decision Making in an Organisation: A case study of Nigeria Bottling Company, Benin City

ABSTRACT This research work is carried out to determine the effect of marketing i

A STUDY OF PROMOTIONAL STRATEGIES IN THE MANAGEMENT OF SUPERMARKET (A CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE)

ABSTRACT  This project was carried out to examine promotional strategies in the m

THE IMPACT OF ADVERTISING ON THE MARKETING OF BANKING SERVICES. (A CASE STUDY OF MICRO FINANCE BANK OKO)

ABSTRACT This research work is on the impact of advertising in the marketing of b

SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. (A CASE STUDY OF AWKA AND NNEWI INDUSTRIAL AREAS)

ABSTRACT  This research is aimed at small-scale industries development in Anambra

CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION BANK PLC, OKO)

ABSTRACT  Due to the importance of customer’s service in the business world. Many

CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN THE MARKETING OF BANKING SERVICES (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)

ABSTRACT  This study on “Co-operate Advertising as an effective promotional tool

AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA)

ABSTRACT  Distribution of soft drinks in Nigeria simply implies the system throug

The Effect of Market Segmentation on the Performance of Insurance Companies in Nigeria (A case study of selected Insurance Companies in Nigeria)

This study attempts to examine the effect of market segmentation as a tool for im

Effect of Market Segmentation on the Performance of Insurance Companies in Nigeria

color:black">This study attempts to examine the effect of market segmentation

Cultural influence on international utility function in a developing country

TABLE OF CONTENTS mso-fareast-font-family:"Times New Roman"">1.0  Introduction

Channels available to firms involved in international marketing

Abstract   This study examined and evaluates all the channels available to firms

Sales terms adopted by Nigerian Export firms

Table of Contents Chapter one mso-fareast-font-family:"Times New Roman"">2    

Leveraging consumers value expectations on manufactured goods through efficient distribution

ABSTRACT EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">Most manufa

Enhancing agricultural policies in Nigeria through agricultural marketing

Abstract Agricultural policies have played a dominant role in the development of

New product development strategy in a competitive Business Environment

Five Chapters, Full work. Recent references ABSTRACT   EN-US;mso-fareast-language

Product Development strategy in a competitive business environment

ABSTRACT   This study was carried out in order to evaluate product development st

An Appraisal of Advertising in The Development of Tourism in Enugu State

ABSTRACT Advertisement is the oil in the running wheels of every successful busin

Marketing of insurance services in Nigeria: Problems & Prospects

Abstract  The study was designed to evaluate marketing insurance services in rela

THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE

ABSTRACT           Physical distribution channels has created a created a great i

MARKETING PROMOTION AS THE MAJOR DECISION AREA IN MARKETING

INTRODUCTION Engel et a (1983:1) defined promotion as a controller integrated por

CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA

INTRODUCTION  Drucker made his point thus, “that if after twenty years of marketi

AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

INTRODUCTION The dictionary of advertising (1993:32) defines Advertising as follo

IMPACT OF MARKETING RESEARCH IN SMALL SCALE COMPANY (CASE STUDY OF BIANCA COSMETICS, ENUGU)

ABSRACT The research is on the Role of Marketing in Improving a Company’s Perform

THE INFLUENCE OF ADVERTISING ON THE MARKETING OF CONSUMER GOODS. (A CASE STUDY OF NESTLE PLC IN LAGOS METROPOLIS)

ABSTRACT On a daily basis, advertising messages are churned out to the general pu