Leveraging consumers value expectations on manufactured goods through efficient distribution

ABSTRACT

EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">Most manufactured organizations
are faced with the choice of the right channels to be used in order to
determine sales and generate high leverage for consumer expectation and hence high
profit margin. This research work is aimed at mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA"> ｿ leveraging consumer’s value
expectations on manufactured goods through efficient distribution.
Data required for the research work were collected through both primary and
secondary sources. The researcher employed tables and simple percentage to
analyze the data while the hypothesis was tested using chi-square. The study
revealed that efficient distribution channels have impact on leveraging consumer’s
value expectations on manufactured goods. Hence manufacturing industries should
spend more time and resources on distribution planning and activities to
eliminate conflicts among intermediaries and increase sales volume.