THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT (A CASE STUDY OF PZ INDUSTRIES ENUGU)

ABSTRACT 
This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu. The objective of the study include the following  To find out if pz industries considered promotion as varitable tool for their product  To ascertain the impact of promotion on the marketing of detergent with peculiar preference to elephant extra detergent by pz industries  To also determine whether the marketing communication media and channel used by pz industries in the market of elephant extra detergent is generating future benefits And to suggest of improving promo tools campaign for pz industeis to enable them make effective promotion of its goods and services  Based on these, the researcher made a critical analysi and evaluation of promo tool used by industries within Enugu metropolis. And also reviewd related material and used research instrument for the collection of primary and secondary data.  The population of the study consist of the staff and the customer of pz industries within Enugu metropolis. Data collected were used in formulation of findings the researcher under the study used direct question and observation to obtain information form the respondent. Form the obtain information. The following findings and recommend were made.  That promotion has great impact on the promotion lead to increase in sales, purchasing, steady growth and profit maximization of any firm. And that no company can do without using promotion as one of their important tools especially pz industries.  The following recommendation were made  The firm should increase the promotional campaign Also, increase its marketing strategy  Cleary define communication objective Also, involve on product research and development.  In conclusion, the impact of promotion on  the marketing of detergent product should be vital ingredient to spur the management of various detergent firm into greater commitment toward the welfare of their customers. Interms of product dissemination and development which satisfy customer needs and wants. 
TABLE OF CONTENT
Title page  Approval page  Dedication  Acknowledgement  Abstract  Table of content 
CHAPTER ONE  Introduction 1.1Background of the study  1.2Objective of the study  1.3Research question  1.4Significant of the study  1.5Statement of problem  1.6Scope of the study  1.7Definition of terms 
CHAPTER TWO  Review of the related literature  2.1Conceptual background of promotion  2.2Role of promotion in effective brand management  2.3Critical analysis of the impact of promotion on marketing of elephant extra detergent product  2.4Promotional competition among detergent  firms  2.5Communication budget  2.6Promotion and its critism     
CHAPTER THREE  Discussion of finding 
CHAPTER FOUR  Summary of finding, recommendation and conclusion  4.1Summary of findings  4.2Recommendation  4.3Conclusion  Bibliography