Marketing

Firm Level Export Determinants in the Case of Ethiopian Garment and textile industry

Abstract The objective of this study was to examine the firm level determinants o

The Role of a Manager in Small Scale Business Organization (A Case Study of Blio Tex Trading and Construction Company Nigeria. Limited, Enugu)

ABSTRACT The role of a manager in a small business organization is so vital that

The Effects of Television Advertising on Sales of Omo Detergent in Idah Metropolis

ABSTRACT         This research intends to find out the effects of television adve

The Impact Of Product Advertisement On Sales Volume Of Companies Product (A Case Study Of Nigeria Breweries Plc 9th Mile Corner, Enugu)

ABSTRACT This research work on the effects of product advertisement on sales  vol

Effect of marketing strategy on product life cycle ( A case study of MTN Nigeria )

ABSTRACT Marketing strategies have been the effective tools available for organiz

Impact of public policy in branding a nation’s Image for Nigeria among Nigerians

Abstract This research work explores the impact of public policy in branding a na

INFLUENCE OF EMPLOYEES’ ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (OCB) AND PERSONALITY TRAITS ON CUSTOMER RETENTION OF GCB BANK LIMITED- GHANA

This study is a quantitative survey research which sought to investigate the Infl

The Influence of Product Branding and Packaging on Consumer Purchase Behaviour

CHAPTER ONE  INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product is a combination of

Effect of Branding Strategy on the Marketing of Rice in Benue State

The study determine the effect of branding strategy on the marketing of rice in B

MARKET SEGMENTATION AS A COMPETITIVE STRATEGY IN MANUFACTURING COMPANIES (A STUDY OF SUN SEED OIL MILL COMPANY PLC) ZARIA

ABSTRACT   This research work is on market segmentation as a competitive strategy

THE ROLE OF SOCIAL MEDIA IN MARKETING OF CONSUMER PRODUCTS IN KANO STATE, A CASE STUDY OF FAST FOOD INDUSTRY

This study was carried out on the role of social media in marketing of consumer p

Leveraging consumers value expectations on manufactured goods through efficient distribution (#10453)

ABSTRACT Most manufactured organizations are faced with the choice of the right c

Product Strategies and Customer Loyalty of Fast Food service firms in Port Harcourt

The most important meaning of a product is what it means to the customer. Pen, fo

How the understanding the psychology of behavior has been used and could be used, to help businesses advertise their products

This essay discusses how (the psychology of behavior) operant and classical condi

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT (A CASE STUDY OF NIGERIAN BREWERIES PLC)

ABSTRACT This projected is concerned with the impact of sales promotion strategie

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON SALES VOLUMES (A CASE STUDY OF PEUGEOT AUTOMOBILE NIGERIA LIMITED KADUNA)

ABSTRACT This research is a study to investigate “the impact of new product dev

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

INTRODUCTION   Promotion as we all know is an integral part of the entire marketi

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION (A Case Study of PZ Nigeria Plc, Kaduna)

ABSTRACT This project is focused on enhancing the sales of consumer good using ma

APPLICATION OF MARKETING CONCEPT IN COMMERCIAL BANKING AND IT EFFECTIVENESS IN CONSUMER SATISFACTION (A CASE STUDY OF GT BANK PLC)

ABSTRACT  The primary objective of this research work is to carry out proper inve

ANALYSIS OF THE IMPACT OF COURSE OF STUDY ON STUDENTS ATTITUDES TOWARDS ENTREPRENEURSHIP DEVELOPMENT IN NIGERIA

ABSTRACT The study is an empirical work that attempted to investigate the backgro

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA

INTRODUCTION In deciding on how to properly utilize the marketing communication m

AN EVALUATION OF THE COST OF PACKAGING AND ITS IMPLICATIONS ON THE PROFITABILITY OF A MANUFACTURING ORGANISATION

INTRODUCTION We live in a world of packaging our foods, our supplies and to a lar

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN MTN NIGERIA, KADUNA

ABSTRACT This project is focused on the “Evaluation of marketing strategies of

IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR IN KADUNA SOUTH LOCAL GOVERNMENT AREA

ABSTRACT The primary objective of this research work is to investigate the impact

AN APPRAISAL OF MATERIAL MANAGEMENT CONCEPT AS A STRATEGY FOR ACHIEVING ORGANIZATIONAL PRODUCTIVITY (A CASE STUDY OF KADUNA REFINING AND PETROCHEMICAL LTD.)

ABSTRACT Material management is a strategy for achieving organizational productiv

An Appraisal Of Material Management Concept As A Strategy For Achieving Higher Productivity In Nigerian Bottling Company

TABLE OF CONTENTS Title Page Declaration Approval Page Table of Contents CHAPTER

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

ABSTRACT The history of advertising is as old as man himself. The story date back

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)

ABSTRACT Promotional mix variables differ in effectiveness in generating consumer

THE ROLE OF SALES MANAGEMENT IN ACHIEVING PROFIT OBJECTIVES OF FIRMS IN NIGERIA (A CASE STUDY OF EMENITE LIMITED)

ABSTRACT This research work is a very crucial study for the entire Nigeria and to

THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE: A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA (#9270)

PREFACE  Public relation as one of the marketing promotional tools is now an impo