THE IMPACT OF NEW PRODUCT DEVELOPMENT ON SALES VOLUMES (A CASE STUDY OF PEUGEOT AUTOMOBILE NIGERIA LIMITED KADUNA)

ABSTRACT This research is a study to investigate “the impact of new product development on sale volume. The writer carefully examined how new product are developed in the company pan ltd, along with sale volume of the new generated product, new product can be described as nay product which has a new substance incorporated, the new substance could be modified favlour, colour, or even the pack. The objective is to enhance profitability towards the development of the organization and what new product development entails. The research is carried out in pan ltd kaduna where major facts, data and information where provided. Recommendations; the company should keep on developing new product for the betterment of the nation (Nigeria) and beyond if possible also briefly examined the introducing part of the project work. The statement of the general problem, the brief history/background and definition of terms. The ideal method use in population is random sampling, solution are provided in 6 questionnaires, the researcher used the following testable hypothesis which was drawn up this. Ho: revealed that the impact of sale volume in new product development facilities sales, encourage more new product generation enhance profitability differentiate Peugeot from the best competitors for its uniqueness and peculiarity. Hi; emanate from some uncontrollable marketing variable, however the unfavourable hypothesis are dropped.   TABLE OF CONTENTS Title  Declaration   Approval  Dedication  Acknowledgement  Abstract  Table of contents 
CHAPTER ONE  1.1Introduction  1.2Statement of the problem  1.3Brief history of general problem  1.4Background of the study  1.5Research scope  1.6Rationale for the study  1.7Limitations of the study  1.8Definition of terms 
CHAPTER TWO   Literature Review 2.0Introduction  2.1Definition of product   2.2Stages and process of new product development   2.3Reasons and objection of new product development  2.4Product definition product life cycle  2.5Issues of sales 
CHAPTER THREE Research Methodology 3.0Introduction  3.1Research methods used  3.2Justification for the approaches used  3.3Research populations and sample size  3.4Instruments of tools used  3.5Sample procedures employed  3.6Statistical techniques used in analyzing data  3.7Statement of hypothesis 
CHAPTER FOUR  Presentation and Analysis of Data 4.0Introduction 4.1Presentation and analysis of management questionnaire  4.2Presentation and analysis of end used questionnaire
CHAPTER FIVE   Summary, Conclusions and Recommendations 5.0Introduction 5.1Summary   5.2Conclusions   5.3Recommendations  Bibliography