THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE: A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA (#9270)

PREFACE 
Public relation as one of the marketing promotional tools is now an important part of the modern business management is not realized. This is because P.R is often suspected and is equated in the eye of some members of the public with an attempt to deceive to pull the wool over our eyes.  It is at the aim of this research work to find out if utilization of PR at the international marketing level by focusing on multinational/ exporter in Nigeria.
In chapter one it says that the task of  PR ensure that the organization is seen to have an effective and valuable influence upon the well being of the trade or industry in which it operates it also further the state the problems to be studied and why this study was carried out.  The scope and limitation examined by other studies and it is related  to the role of public relation in improving Nigeria international trade are here highlighted.
Chapter three there deals the design of the study the methods used in collecting relevant data and also the questionnaires were distributed and the treatment of data.  The   also was got from the research survey were analyzed and interpreted questionnaires and similar question were compared. Finally, the summary of finding conclusion and recommendation made by the researcher are all in chapters.     TABLE OF CONTENT  Cover page Title page Approval page Dedication  Acknowledgement Preface 
Chapter one  Introduction  Background to the study Statement of problem  Working definition  Objective of the study Scope of the study Definition of terms Significance of the study Limitation of the study.
Chapter two  Review of related literature 
Chapter three Design of the study Source of data Population of the study Sample and sampling technique Research instrument  Questionnaires administration and response Treatment of data
Chapter four Presentation analysis and interpretation of data Summary of finding  Conclusion  Recommendation  Bibliography  Appendix