EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

INTRODUCTION   Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement and product. In promotion of goods and services communication process techniques must be applied, communication techniques have no dear demarcation from promotion because both strives to create awareness in form educate, entertain, influence, demand and create room for response and feedback. Modern marketing calls for more than developing a product, pricing it attracting and making it attractive and accessible to target customers. It calls for the need for companies and organizations to communicate through promotion with their present and potential customers so as to be sure of its market share, loyalty, degree and the strength technique of its competitors.
CHAPTER ONE  Introduction 1.1Background of the Study  1.2Statement of the Problem  1.3Objectives of the Study    1.4Significance of the Study  1.5Research Question    1.6Limitation of the Study 1.7Definition of Terms  
CHAPTER TWO  Literature review  2.1Introduction 2.2Methods of Using Promotional tools in Products Marketing  2.3Characteristics of Promotional Methods 2.4Importance of Promotion in Product Marketing 
CHAPTER THREE Research Methodology  3.1Introduction 3.2Research Design 3.3Area of Study  3.4Population of the Study   3.5Sample and Sampling Technique   3.6Instrument for Data Collection 3.7Validation of the Instrument 3.8Reliability of the Instrument 3.9Method of Data Analysis 3.10Methods of data Analysis  
CHAPTER FOUR  Data Presentation and Analysis  4.1Introduction 4.2Characteristics of Respondents: Sex, Age and Educational Background  4.3Presentation and Analysis of Data  
CHAPTER FIVE  Summary, Conclusion and Recommendations   5.1Summary 5.2Conclusion 5.3Recommendations    References