Marketing

CUSTOMER SWITCHING BEHAVIOUR IN THE MICROFINANCE INDUSTRY: EVIDENCE FROM TAMALE METROPOLITAN AREA

ABSTRACT This study sought to examine customer switching behaviour among microfin

SERVICE QUALITY DELIVERY AND CUSTOMER SATISFACTION: PERCEPTION OF CUSTOMERS OF LOWER PRA RURAL BANK, TAKORADI

ABSTRACT The banking system has seen various degrees of innovations in recent tim

CUSTOMER RELATIONSHIP MANAGEMENT AS A STRATEGIC TOOL FOR CUSTOMER LOYALTY IN GHANA’S BANKING INDUSTRY

ABSTRACT The purpose of the study was to examine how banks in Ghana use customer

ENTREPRENEURIAL ORIENTATION AND SME GROWTH: A STUDY OF THE FOOD PROCESSING SECTOR OF GHANA

ABSTRACT This study examines the influence of entrepreneurial orientation on the

VALUE CO-CREATION AND CUSTOMER LOYALTY IN HEALTHCARE SECTOR: AN ANTECEDENT OF PATIENT COGNITIVE ENGAGEMENT

ABSTRACT Many studies in value co-creation and its outcomes predominantly conduct

CHOICE AS A CONSTRAINT TO DECISION EFFICIENCY: THE SOCIAL MEDIA PERSPECTIVE

ABSTRACT Social media tools such as Facebook, Twitter, Instagram and YouTube have

EXAMINING THE EFFECTS OF SUPPLIER ORIENTATION ON BUSINESS PERFORMANCE-THE MODERATING ROLE OF TRUST

ABSTRACT The objective of this research mainly is to investigate the relationship

BRAND SELECTION OF GHANA’S PREMIER BUSINESS SCHOOL: POSTGRADUATE STUDENTS’ PERSPECTIVE

ABSTRACT Brand Selection of Higher Education by students has become an important

AN INVESTIGATION INTO MICRO ENTERPRISE GROWTH IN GHANA: EVIDENCE FROM “GORO BOYS” IN ABOSSEY-OKAI MARKET, ACCRA

ABSTRACT The distortions in the literature on the relevance of micro-enterprises

ONLINE ADVERTISING CHARACTERISTICS AND PURCHASE INTENTION IN THE GHANAIAN AUTOMOBILE MARKET

ABSTRACT Online advertising is an increasingly-examined aspect of marketing liter

INTERNAL MARKETING, EMPLOYEE SATISFACTION AND CORPORATE BRAND PERFORMANCE IN THE GHANAIAN BANKING INDUSTRY

ABSTRACT Internal marketing has attracted a lot of interest from researchers and

DETERMINANTS OF CUSTOMER LOYALTY IN THE TELECOMMUNICATION INDUSTRY IN GHANA

ABSTRACT The purpose of this paper is to examine the determinant of customer loya

EFFECT OF ADVERTISING ON CUSTOMERS’ PURCHASE INTENTIONS AT SOCIETE GENERALE GHANA LIMITED

ABSTRACT The study was conducted to assess the effect of advertising on customers

SERVICE RECOVERY STRATEGIES IN THE GHANAIAN AIRLINE INDUSTRY

ABSTRACT This study investigated how airlines in Ghana apply service recovery to

CUSTOMER PERCEPTION ABOUT INTEGRATED MARKETING COMMUNICATION ACTIVITIES AT SBC BEVERAGES LIMITED

ABSTRACT In today’s global market characterized by fierce competition, high dynam

PERSONAL SELLING STRATEGY AND MARKET SHARE: EVIDENCE FROM WATER PRODUCING FIRMS IN GHANA

ABSTRACT Personal selling is a marketing strategy which contrary to classical pro

INFLUENCE OF ELECTRONIC ADVERTISING ON CONSUMERS PURCHASING DECISIONS OF ALCOHOLIC BEVERAGES WITHIN THE ACCRA METROPOLIS

ABSTRACT Advertising enables companies to meet communication and other marketing

SOCIAL CAPITAL AND SMALL AND MEDIUM-SIZED ENTERPRISES PERFORMANCE IN GHANA: THE MODERATING ROLE OF EMOTIONAL INTELLIGENCE

ABSTRACT Major problems faced by Small and medium sized enterprises (SMEs) all ov

EFFECT OF CELEBRITY ENDORSEMENT ON YOUNG VOTER‟S CHOICE OF POLITICAL CANDIDATES IN CAPE COAST TECHNICAL UNIVERSITY

ABSTRACT The study was conducted primarily to examine the effect of celebrity end

EFFECT OF PRODUCT INNOVATION AS A STRATEGY ON SALES PERFORMANCE AT GUINNESS GHANA LIMITED

ABSTRACT There is the need for strategic managers to have a better comprehension

EFFECT OF INTERNAL MARKETING ON EMPLOYEE JOB SATISFACTION IN COMPASSION INTERNATIONAL – GHANA ASSISTED PROJECTS IN THE CENTRAL REGION

ABSTRACT Traditionally, the primary focus and objective of most organisations wer

Advertising and Performance of Lacdan Roofing Company, Kumasi

ABSTRACT Advertising has become a powerful marketing tool in increasingly competi

SERVICE QUALITY AND CUSTOMER SATISFACTION: PERCEPTION OF CUSTOMERS OF ZENITH BANK ACHIMOTA BRANCH ACCRA

ABSTRACT The study sought to examine the effects of service quality on customer s

Effects of Labelling Attributes of Packaged Products on Consumers' Choices in the Cape Coast Metropolis

ABSTRACT The purpose of the study was to assess the effects of labelling attribut

EXAMINING SERVICE QUALITY, CUSTOMER SATISFACTION AND BRAND EQUITY IN PRESBYTERIAN BASIC SCHOOLS IN TEMA

ABSTRACT Customer satisfaction plays an important role in business strategy and a

INVESTIGATING ELECTRONIC MARKETING AND HOTEL PERFORMANCE IN GHANA THE CUSTOMERS’ PERSPECTIVE

ABSTRACT The purpose of the study is to investigate E-marketing and hotel perform

MOBILE MONEY SERVICES AND THE GROWTH OF SMALL AND MEDIUM-SCALE ENTERPRISES (SMEs) IN GHANA: SMEs IN THE TARKWA NSUAEM MUNICIPALITY

ABSTRACT This quantitative study investigated the effects of mobile money service

Effect Of Price And Price Changes On The Sales Of Consumer Goods (#16559)

INTRODUCTION Prices go by many names. It is all around us. The price of a worker

Changing Perception of Indian Rural Consumers towards Packaged Food Products: A Literature Review

Abstract: The packaged food and beverage sector has observed the fastest growth i

Consumer Buying Behavior towards Two-Wheeler Scooters: With Special reference to Nagpur City (Maharashtra, India)

Abstract: Consumer buying behavior is an in-depth study and understanding consume