Marketing

The Role Of The Availability Of Suitable Substitutes In Mergers, Acquisitions Consolidation And Customer Switching Intentions In The Ghanaian Banking Industry.

ABSTRACT Reforms in the Ghanaian banking sector between 2016 and 2019 which were

Consumer Behaviour Towards Pension Scheme Acquisition In The Informal Sector In Ghana

ABSTRACT Marketing pension scheme products and services within the informal secto

Entrepreneurial Leadership And Growth Of Small Medium Enterprises: Lessons From Transformational Entrepreneurs In Ghana

ABSTRACT The development of entrepreneurship and SMEs have greatly contributed to

Corporate Rebranding And Corporate Brand Image: The Mediating Role Of Marketing Communication

ABSTRACT Corporate rebranding has become prevalent all around the world despite t

Beyond Transaction: What Influences Customer Relationship Management At Zenith Bank (Ghana) Limited

ABSTRACT The Ghanaian banking industry has experienced growth largely driven by t

Customer Engagement and Advertising Message Strategy: An Application of the Stimulus Organism Response Model

ABSTRACT It has been documented in the literature that customer engagement, defin

Internet Braking Service Quality And Customer Loyalty: The Mediating Role Of Customer Satisfaction

ABSTRACT Competition in the Ghanaian banking industry is at an all-time high for

Political Brand Relationship With Voters in Ghana

ABSTRACT The relevance of political brand relationship has been widely acknowledg

The Effects of Marketing Communications on Church Growth in Ghana

ABSTRACT In this era of intense competition, especially amongst churches, the yar

Customer Relationship Management (CRM): A Study Of Ghana’s Banking Industry

The customer has become the centrepiece of business strategy due to the growing r

Customer Value Anticipation, Satisfaction, And Loyalty: The Moderating Role Of Competition And Gender

ABSTRACT The purpose of the study is to assess how customer value anticipation (C

The Impact of Marketting Activities on Repurchase Intention And The Meditation Role of Brand Equity in The Ghanaian Mobile Telecommunications Industry

ABSTRACT Over the years, the use of marketing activities has been seen as very es

Service Quality Delivery And Customer Satisfaction: Perception Of Customers Of Lower Pra Rural Bank

ABSTRACT The banking system has seen various degrees of innovations in recent tim

Performance Of SMEs In Ghana: Do Mobile Money Payments Matter?

ABSTRACT Studies investigating SME performance is rather limited. On the other ha

Franchising In Emerging Markets: Motivations And Challenges From A Ghanaian Perspective

ABSTRACT The purpose of this study to investigate, explore and understand the mot

Market Orientation Practices And Customer Satisfaction in Ghanaian Banking Sector

Abstract As competition intensifies in the Ghanaian banking industry, understandi

Environmental Performance And Firm Performance: The Mediating Roles Of Market-Based Assets And Integrated Marketing Communication

ABSTRACT Africa, after the expiration of the Millennium Development Goals (MDGs)

Factors Influencing The Performance Of Small Scale Entrepreneurs In The Garment Industry Of The Tamale Metropolis Of Ghana

ABSTRACT The aim of this study is to find out factors influencing the performance

SERVICE QUALITY IN SMALL HOTELS IN GHANA: A COMPREHENSIVE FRAMEWORK

Introduction This chapter provides an overview of the thesis. The chapter begin w

Customer Relationship Management And Customer Deposit Mobilization At Lower Pra Rural Bank In Ghana

ABSTRACT Effective and well implemented customer relationship management practice

Sustainability Market Orientation and Business Performance of Star Rated Hotels in Ghana

ABSTRACT Market orientation was criticised for being a micro marketing concept wi

ASSESSING SERVICE DELIVERY AT ZENITH BANK GHANA LIMITED

Abstract The banking industry is facing rapid changes in the market, such as: new

Customer Satisfaction and Loyalty: Assessing the Moderating Role of Switching Costs in the Insurance Industry

ABSTRACT The number of players in the insurance industry in Ghana continues to gr

Brand Building and Its Challenges in the Non-Traditional Exports (NTEs) Sector: A Study of Some Selected Firms in Ghana

ABSTRACT This study investigated how SMEs build their brands and the possible cha

THE EFFECT OF MOBILE HEALTH SERVICE QUALITY ON USER SATISFACTION AND CONTINUAL USAGE

ABSTRACT The increased use of mobile phones to access healthcare service by both

MARKETING INNOVATION AND SUSTAINABLE COMPETITIVE ADVANTAGE: A CASE OF SELECTED MANUFACTURING SMALL AND MEDIUM ENTERPRISES IN CENTRAL REGION OF GHANA

ABSTRACT Global business trends such as globalisation, technology revolution and

THE INFLUENCE OF FACEBOOK USAGE ON SALES PERFORMANCE: THE MEDIATING ROLE OF EMPLOYEES’ SERVICE BEHAVIOURS

ABSTRACT The purpose of this study is to examine the influence of Facebook usage

SOCIAL MARKETING ON REGULAR VOLUNTARY BLOOD DONATION IN GHANA

ABSTRACT Donating blood regularly and voluntarily is the World Health Organisatio

EXAMINING SOCIAL ENTREPRENEURSHIP: INSIGHTS FROM SOCIAL ENTERPRISE GHANA

ABSTRACT There has been a widespread appreciation of the concept of social entrep

EFFECTS OF SERVICE QUALITY DELIVERY ON CUSTOMER SATISFCATION IN THE BANKING SECTOR: A STUDY IN THE CAPE COAST METROPOLIS

BSTRACT Quality service is an important factor to customer satisfaction. In the w