Marketing

Service Guarantees In The Ghanaian Courier Industry

This study investigated how courier industries in Ghana apply service guarantees

Branding And Customer Loyalty In The Ghanaian Banking Industry: The Mediating Role Of Brand Image

ABSTRACT Branding is a global phenomenon that has pervaded many industries. Resea

Consumer Perceived Risk And Online Shopping In Ghana: The Moderating Role Of Electronic-Word Of Mouth

ABSTRACT Despite increase in technology and convenience associated with online sh

Public Relations Practices: A Study of Selected Private Universities in Ghana

ABSTRACT  The aim of this research was to understand public relations practices w

Customer Social Media Brand Engagement, Word Of Mouth And Purchase Intention: The Moderating Role Of Trust

ABSTRACT The study examined the effect of customer social media brand engagement

Brand Quality Perceptions And Preferences In The Telecoms Industry In Ghana: Insights From Mtn, Vodafone And Tigo

ABSTRACT Brands are a symbolic means of quality, and perceived quality of strong

Innovation Among Small And Medium Scale Enterprises (Smes) In Ghana: Assessing The Constraining Factors.

ABSTRACT In recognition of the recent relevance of SMEs and innovation, which is

Exploring Customer Retail Preferences In The Proposed Kotoka International Airport Terminal 3

ABSTRACT This research focuses on the study of customer retail preferences at the

Firm Level Communication And Customer Perception Of Service Quality In The Hotel Industry In Ghana

ABSTRACT The world has become a global village and more and more firms are now co

The Health Belief Model in Social Marketing in Interventions on Hepatitis B Preventive Behavior in Ghana

ABSTRACT Despite the availability of Hepatitis B virus (HBV) preventive vaccine,

Brand Avoidance: An Insight From Ghanaian Service Consumers

ABSTRACT Nowadays, supply exceeds demand rendering consumers the opportunity to s

Entrepreneurial Disposition And Culture: A Case Of Graduates Of Accra Polytechnic

ABSTRACT It is true that globally unemployment in general and graduate unemployme

The Moderating Role Of Involvement On Customer Engagement And Loyalty In The Ghanaian Telecommunication Industry

ABSTRACT This study examines the moderating role of involvement on the relationsh

Marketing Practices And Business Performance Of Small Scale Food Processing Firms In Ghana

ABSTRACT Small scale businesses are on the growing trend as these businesses can

Social Media Advertising And Consumer Decision Making In The Fashion Industry

ABSTRACT Social media advertising is a powerful tool in contemporary times. The s

Customers’ Perception Of Rebranding And Bank Preference. A Case Of Gcb Bank

ABSTRACT This study investigated how customers’ perception of the rebranding exer

Culture And Women Entrepreneurship: A Case Study Of Nabdam District

ABSTRACT The purpose of this study was to explore the role of culture in shaping

Exploring Relationship Marketing And Internet Technology In The Service Sector

ABSTRACT Internet-based relationship marketing is progressively gaining global at

Customer Engagement And Advertising Message Strategy; An Application of The Stimulus Organism Response Model (#26485)

ABSTRACT It has been documented in the literature that customer engagement, defin

Destination Selection Determinants And Revisit Intentions: The Role of Satisfaction And Sociodemographic Factors.

ABSTRACT Understanding what influences a tourist’s choice of a tourism destinatio

Market Orientation And Organizational Performance In The Private Health Sector Of Ghana

ABSTRACT This study sought to examine the relationship between market orientation

Corporate Social Responsibility As A Positioning Strategy: Evidence From The Ghanaian Telecommunication Industry

ABSTRACT The telecommunication industry in Ghana has seen a lot of growth over th

Personality Characteristics of Entrepreneurs and the Growth of Smes in Ghana

ABSTRACT Why some entrepreneurs are more successful in business than others remai

Political Marketing in Ghana: The Role of Social Media

ABSTRACT As the political and media landscape become complex, political parties a

Measuring Higher Education Service Quality (A Study Across Some Selected Universities In Ghana)

ABSTRACT Measuring service quality in higher education has become an important ex

Mobile Money Adoption In Emerging Markets: A Case Of Ghana

ABSTRACT The adoption and widespread use of mobile phones in emerging markets hav

Understanding The Nature Of Marketing Analytics In Ghana: A Case Study Of Multinational Firms

ABSTRACT Over the years, marketing analytics had surfaced as a third component of

Corporate Image Investment And Customer Loyalty In The Ghanaian Banking Industry

ABSTRACT The primary objective of this study was to extend the current knowledge

Marketing Implications in Building Ghana's Image- A Tourism Perspective

ABSTRACT Tourism has become a prominent global industry. In light of this, it is

Assessing The Environmental Factors of Social Entrepreneurship in Ghana

ABSTRACT This study examined social entrepreneurship activities, social entrepren