Marketing

The Effect Of Social Media On Consumer Purchase Decisions In The Beverage Industries In Zimbabwe

ABSTRACT The researcher was motivated into conducting this research study by the

The Impact Of Loyalty Programs On Customer Repeat Purchase: A Case Of The Hospitality Sector In Harare.

Abstract The primary aim of the study was to determine the impact of loyalty prog

The Influence Of Social Media Interaction On Brand Equity: A Case Of Old Mutual Zimbabwe

ABSTRACT The development of social networks has transformed the communication lan

Employee Empowerment And Firms’ Competitiveness: A Case Study Of Delta Sorghum Beer Products

Abstract The research study was concerned with employee empowerment and firm’s co

Social Capital And Small And Medium-Sized Enterprises Performance In Ghana: The Moderating Role Of Emotional Intelligence (#32217)

ABSTRACT Major problems faced by Small and medium-sized enterprises (SMEs) all ov

Brand Positioning And Customer Loyalty In The Ghanaian Universal Banking Sector: The Moderating Effect Of Switching Cost

ABSTRACT The liberalization of universal banking sector in Ghana, has intensified

Corporate Reputation And Service Provider Selection In The Mobile Telecommunications Industry In Ghana

ABSTRACT  TOPIC: CORPORATE REPUTATION AND SERVICE PROVIDER SELECTION IN THE TELEC

An Evaluation Of Business To Business (B2b) Customer Relationship Management Practices At Guinness Ghana Breweries Limited (Ggbl)

ABSTRACT Customer relationship management has been broadly thwarted as the panace

Online Brand Community And Brand Loyalty: The Role Of Brand Trust And Brand Commitment

ABSTRACT The aim of this thesis is to contribute to the knowledge about Online Br

Adoption And Use Of Social Media In Manufacturing Firms – Some Evidence From Kasapreko Company Limited And Guinness Ghana Breweries Limited

ABSTRACT Social media provides a virtual network place where individual and organ

Corporate Social Responsibility And Customer-Based Brand Equity: Towards The Operationalization Of A Framework In The Mobile Telecommunication Services Sector

ABSTRACT Corporate social responsibility (CSR) is becoming a tool for competitive

Political Brand Architecture Management: A Resource Allocation Perspective In Ghana

ABSTRACT Political brand architecture management is described as a strategic appr

Innovation, Competition And Firm Performance In The Service Sector

ABSTRACT This thesis focuses on how innovation in firms can be developed and impl

Assessing The Participation Of Small And Medium Enterprises In Public Procurement

ABSTRACT  The study sought to establish how SME’s competitiveness, access to capi

Assessing The Effectiveness Of Sustainable Procurement In Ghana: A Case Study Of Northern Regional Coordinating Council

ABSTRACT Even though there is no doubt that an efficient public procurement syste

Small And Medium-Scale Enterprise (Sme) Survival In Ghana: A Social Network Theory Perspective

ABSTRACT Small and medium-scale enterprises (SME) are significant contributors to

Assessing The Impact Of Social Media And Sports Fan Engagement: A Case Of Accra Hearts Of Oak And Kumasi Asante Kotoko

ABSTRACT The purpose of this research is to examine the impact of social media an

Students` Perception Of Service Quality In Higher Educational Institutions In Ghana And Its Effects On Their Loyalty

ABSTRACT The proliferation of higher educational institutions has given students

Export Orientation And Export Performance: The Role Of Marketing Capabilities And Brand Orientation

ABSTRACT Exporting is an activity that has been widely perceived as an effective

Understanding Consumer Preference For Automobile Brands: The Case Of Ghana

ABSTRACT Over the years, firms have made considerable investment into various typ

Value Creation Through Customer Service Experience: A Study Of Selected Churches In Ghana

ABSTRACT The creation of value has long been recognized as a central concept in m

Branding And Customer Loyalty In The Ghanaian Banking Industry: The Mediating Role Of Brand Image. (#28920)

ABSTRACT Branding is a global phenomenon that has pervaded many industries. Resea

Choice As A Constraint To Decision Efficiency: The Social Media Perspective (#28909)

ABSTRACT Social media tools such as Facebook, Twitter, Instagram and YouTube have

Brand Image And Consumer Brand Choice: The Mediating Role Of Brand Trust In The Telecommunication Sector In Ghana

ABSTRACT Brand image is acknowledged as an important concept in modern brand mana

Small And Medium-Sized Enterprise (Sme) Branding And Outcomes In Ghana – The Role Of Resources And Capabilities

ABSTRACT It has been suggested that a key way of enterprise survival is to pursue

Investigating Stakeholder Perception And Response To Corporate Social Responsibility Of Firms In Ghana

ABSTRACT The business case for corporate social responsibility (CSR) is hinged on

The Impact Of Consumers’ Perceptions Of Brand Positioning On Brand Choice In Ghana’s Bottled Water Industry: The Moderating Role Of Customer Brand Sensitivity

ABSTRACT This study investigates the moderating role of brand sensitivity on the

Green Marketing Practices And Customer Satisfaction in Selected Hotels in Ghana

ABSTRACT Green marketing has become a concern for customers patronising services

The Mediating Effect Of Brand Engagement & Price On Brand Love

ABSTRACT Brand love is an increasingly-examined aspect of marketing literature, y

Customer Retention Strategies in The Airline Industry in Ghana

ABSTRACT Customer Retention is a sine qua non for the survival and sustainability