Marketing

The Effect Of Consumer Ethnocentrism Tendencies Towards Foreign Manufactured Products And Local Products In The Food Manufacturing Industry In Zimbabwe

ABSTRACT This study sought to investigate the effect of consumer ethnocentrism te

To Assess The Effectiveness of Supplier Relationship Management Strategies on Service Quality. A Case of shomet Construction Private Limited.

ABSTRACT  The aim of the research was to assess the effectiveness of supplier rel

Analysing The Importance of Private Brands in Improving Company Perfomance: A Case of Tynserv Distributors (bonita brand).

Abstract The research sought to analyze the importance of private-brand products

Relationship Marketing And Survival Of Indigenous Companies In The Nigeria Food And Beverage Industry In Lagos Metropolis

ABSTRACT In the era of global business and competitiveness, for organizations to

The Effects Of Mobile Money Transfer Services On Traditional Banking Services Offered By Banks: Case Study Of Bancabc

The Zimbabwean banking sector has experienced turbulent times resulting in the cl

The Effectiveness Of Strategies In Improving Customer Loyalty Case Of First Mutual Life

Abstract The purpose of this study was to assess the effectiveness of customer se

The effectiveness of rebranding on consumer purchasing decisions. A case study of the grain marketing board

ABSTRACT This study was meant to realise and uncover the effectiveness of rebrand

Utilizing SWOT Analysis in Boosting your Marketing Effforts

The paper is about the utilization of SWOT Analysis in boosting Marketing efforts

An Assessment Of The Effect Of Customer Portfolio Management On New Product Design In The Fixed Telecommunications Sector In Zimbabwe. A Case Of Telone Pvt Ltd

ABSTRACT This research was carried out to investigate the extent customer portfol

An Evaluation Of The Quality Control Systems Used In The Shoes, Leather And Allied Products Industry; A Case Study Of The Zimbabwe Bata Shoe Company, Gweru

ABSTRACT This research was undertaken to evaluate the quality control system used

An Evaluation Of Product Diversification As A Survival Strategy. A Case Of Comhold Services

ABSTRACT This research sought to evaluate product diversification as a survival s

The Effectiveness Of Promotional Activities Carried Out By Higher And Tertiary Institutions On Students’ Choice Of University (Case Of M.S.U)

ABSTRACT The study sought to assess the effectiveness of promotional activities c

The Efffectiveness Of Personal Selling On Company Performance. A Case Of C.T. Bolts

ABSTRACT The research conducted was to investigate the effectiveness of personal

Evaluating The Effect Of Brand Equity And Its Implications On Customer Lifetime Value. A Case Of Nebula Agencies Trading As Fabs Hardware, Westgate, Harare.

ABSTRACT The research was carried out to evaluate the effect of brand equity and

Franchising As A Strategy For Firm Competitiveness: A Case Study Of Dairibord Zimbabwe Private Limited..

ABSTRACT This research was undertaken to evaluate the effectiveness of franchisin

The Influence Of Promotion Mix On Purchasing Behavior In B2b Markets. Case Of Tatu Holdings.

ABSTRACT The study aimed at evaluating the influence of promotion mix on purchasi

An Analysis On The Role Of Corporate Identity Management On Influencing Company Perfomance In The Insurance Industry In Zimbabwe: A Case Of Nicozdiamond Insurance Limited

ABSTRACT The research was carried out to assess the role of corporate identity ma

The Effectiveness Of Line Extension Strategies On Brand Sales Performance (Case Of Unilever Zimbabwe Harare Branch)

ABSTRACT The study was to determine the effectiveness of line extension strategie

Investigating The Effectiveness Of Facebook Marketing On Firm Competitiveness In The Real Estate Sector In Zimbabwe: A Case Of Trevor Dollar Real Estate, Gweru Branch

ABSTRACT The main aim of this study was to investigate the effectiveness of Faceb

Effectiveness Of Customer Retention Strategies In Managing Customer Attrition In The Airline Industry In Zimbabwe

ABSTRACT • The research which was undertaken from January to April 2014 looked at

The impact of Public Relations strategies on taxpayer compliance levels in Tax Authorities.

ABSTRACT This study examined the impact of Public Relations strategies employed b

An Analysis Of The Effectiveness Of Corporate Social Responsibility In Establishing Brand Loyalty- Case Of Delta Beverages-Chibuku

ABSTRACT The main purpose for this research was to analyze the effectiveness of c

Impact of quality management systems on company performance. A case of Steelmakers Zimbabwe Pvt Ltd.

ABSTRACT This study was aimed at looking at the impact of QMS on company performa

The Impact Of Service Quality On Customer Satisfaction. A Case Of Tobacco Sales Floor.

ABSTRACT Due to the intense competition faced by Tobacco Sales Floor, service qua

An Investigation On The Effectiveness Of Result Based Management In Enhancing Quality Education Service Delivery: A Case Of Matinunura High School(Gweru).

ABSTRACT The research was undertaken to ascertain the effectiveness of the RBM sy

Influence Of Digital Products On Company Performance. The Case Of Manica Post

ABSTARCT The aim of the research was to evaluate the influence of digital product

The Effects Of Sales Promotion Strategies On Company Perfomance: A Case Of Telone Zimbabwe

ABSTRACT The study was to determine the effectiveness of sales promotion strategi

The Impact Of Green Marketing Strategies On Customer Purchase Decision In Zimbabwe’s Fmcg Sector

ABSTRACT The aim of the study was to find out if the adoption of green marketing

Nutritional Ecology And The Conservation Of Mona Monkey (Cercopithecus Mona, Schreber, 1774) In Selected Urban, Semi-Urban And Wild Habitats Of Southwestern Nigeria

ABSTRACT The mona monkey (Cercopithecus mona) is an arboreal Old World primate th

Football As A Space For Marketing And Relationship Marketing In Zimbabwe. Case Of Selected Companies

vi ABSTRACT The study heightens on the issues of football as a space for marketin