Marketing

Brand Personality And Customer Purchase Decision Of Smartphone By Masters’ Students In Selected Public University Campuses In Nairobi Central Business District, Kenya

ABSTRACT Brand personality is an emerging modern marketing differentiation market

The Influence Of Brand Equity On Consumer Choice In Branded Bottled Water Among Supermarket Customers In Nairobi Central Business District, Kenya

ABSTRACT Building strong brand equity to attain competitive advantage is a top pr

Determining The Contributions Of Relationship Marketing At Jomo Kenyatta Foundation In Kenya

Abstract The study determined the contributions of relationship marketing at Jomo

Impact Of Competitive Marketing On Performance Of Multinational And Indigenous Food And Beverage Manufacturing Companies In Nigeria

ABSTRACT The research study evaluated the impact of competitive marketing on the

A Comparative Analysis Of The Marketing Strategies Of Dominant Political Parties In Nigeria (The Case Of 2003 General Elections)

ABSTRACT This thesis examines the marketing strategies of dominant political part

Integrated Marketing Communications And Consumers Patronage Of Nigerian Beverage Products

ABSTRACT The need for an organization to properly coordinate its marketing commun

Contemporary Marketing Strategies And Performance Of Agricultural Marketing Firms In South-West Nigeria

ABSTRACT This thesis examines the application of Contemporary Marketing Strategie

Impact Of Upstream Supply Chain Coordination On The Performance Of Zimbabwean Agro-processing Organizations

The study assessed the impact of upstream supply chain coordination on the perfor

The Efffectiveness Of Network Marketing In Enhancing Market Share. A Case Of Doves Asuarance Company

ABSTRACT The study aimed at assessing the effectiveness of network marketing in e

The Effect Of Board Independence On Liquidity Risk Management In The Zimbabwean Banking Sector

ABSTRACT The current liquidity challenges being experienced in the banking sector

Effectiveness Of Online Purchasing Attributes On Company Performance. A Case Of Telone Zimbabwe.

ABSTRACT There is stiff competition in the telecommunication sector where compani

Influence Of The Rebranding Strategy On Brand Preference: Case Of The Zimbabwe Broadcasting Corporation (Zbc).

ABSTRACT This research study sought to investigate the influence of the rebrandin

The effects of mobile money transfer services on traditional banking services offered by banks: Case Study of BancABC. (#37373)

ABSTRACT The Zimbabwean banking sector has experienced turbulent times resulting

The Impact Of Generic Strategies On Company Performance: A Case Of The Bakery Industry In Zimbabwe

ABSTRACT The study sought to find out the impact of generic strategies on company

The Evaluating the effectiveness of advertising controversial products on consumer purchase decision

ABSTRACT The study aimed at evaluating the effectiveness of advertising controver

The Influence Of Green Advertising On Sustainable Plastic Packaging Waste Disposal: Case Of Beitbridge Urban Households.

ABSTRACT As a consequence of diverse human activities such as plastic littering,

The Impact Of Service Quality On Brand Equity In Public Road Transport: A Case Of Zimbabwe United Passengers Company

ABSTRACT The research study was carried out to evaluate The Impact of Service Qua

Service Automation And Company Competititveness In The Luxury Travel Coaches In Zimbabwe. A Case Study Of Pathfinder Luxury Coaches

ABSTRACT The research study was aimed at assessing the impact of service automati

The Impact Of Corporate Branding On Company Perfomance. A Case Study Of Olivine Industries

ABSTRACT The research looked at the impact of Corporate Branding on company perfo

Effectiveness Of Employee Compensation Strategies On Improving Employee Performance In The Minerals Marketing Sector In Zimbabwe .A Case Of Minerals Marketing Corporation Of Zimbabwe (Mmcz)

ABSTRACT The study sought to find out the effectiveness of employee compensation

The effect of cost leadership strategies on company performance. A case of Multimedia Saatchi & Saatchi.

Abstract The research was carried out to find out the effect of cost leadership s

The Effectiveness Of Differentiation Strategies On Company Performance. A Case Of Gtel Zimbabwe

ABSTRACT The research aimed at determining the effectiveness of differentiation s

An evaluation on the impact of internal marketing strategies on organizational performance. A case of standards association of zimbabwe.

ABSTRACT This study sought to analyze the impacts of internal marketing on organi

Investigating The Effect of Billboard Advertising on Company Performance. A case of Sable Press Private Limited.

ABSTRACT The billboard as a medium of advertising has caught up well with adverti

The Effectiveness of Brand Equity on Creating Customer Loyalty. A Case of Sign Graphics Private Limited Company,Harare.

Abstract It is imperative to acknowledge that brand equity is an inseparable part

An Evaluation Of The Namibian Government - Garage Transport Service Provision

Abstract  Governments, are entrusted to actively promote and maintain the welfare

Evaluating The Effectiveness Of The Logistics System On Company Perfomance (A Case Study Of Grain Marketing Board)

Abstract  The research study was focused on evaluating the effectiveness of logis

An assessment of the effect of gender identity on the consumption of alcoholic beverages advertising: a case of delta beverages.

Abstract The purpose of the study is to assess the effect of gender identity on t

The Effects of Product Positioning on Company Performance. A Case of Grain Marketing Board.

ABSTRACT The research was meant to assess the effects of product positioning on c

Evaluating the influence of direct marketing on company performance in the bakery and confectionery industry.

ABSTRACT With the growing level of competition in the Bakery and Confectionery In