Marketing

Significance of Automatic Teller Machine to Enhancing Customer Relations in the Nigerian Banking Industry (A Case Study of Diamond Bank Plc Ilorin)

ABSTRACT For any organization’s survival, constant maintenance of customer relati

Personal Selling as an Effective Promotional Tool in Marketing of Industrial Goods (A Case Study of NNPC, Ilorin)

ABSTRACT The project aim at knowing personal selling as a promotional tools in th

Consumer Satisfaction as a Key to Industrial Growth ad Development (A Case Study of Dangote Group of Company Nigeria Plc)

ABSTRACT This study researched into consumer satisfaction as a key to industrial

Retention of Deposit Money Bank Customers' Loyalty Through Technological Driven Service Delivery: Evidence from Enugu North Senatorial District, Enugu, Nigeria

Globally, the increasing engagement in technological service delivery is over whe

Hotel Patronage in Enugu, Nigeria: Determining Factors for Preference

Proliferation of hotels in different states of Nigeria, Enugu State inclusive pos

A Conceptual Study of Omni-Channel Buying Behavior

Abstract: It is very important to understand the psychology and behavior of the c

Data Driven Entrepreneur Analysis for Business Opportunity Evaluation

Abstract High market uncertainty makes it difficult for an entrepreneur to assess

Weakly Supervised Deep Learning for Customer Review Sentiment Classification

Abstract Sentiment analysis is one of the key challenges for mining online user g

A Generalised Flow for B2B Sales Predictive Modelling

PURPOSE:  The paper and packaging company that provided the data for this researc

Study on Advertising Activities of Airtel in the Indian Telecom Market

ABSTRACT:  The purpose of the research paper is to study the promotional activiti

ADOPTION AND DIFFUSION OF ELECTRONIC BANKING PRODUCTS IN GHANA-A CASE OF E-ZWICH CARD

ABSTRACT The use of electronic banking products as been noted to be successfully

Communication And Strategic Market Planning In Pride Microfinance In Kamp Ala Central Division

ABSTRACT The study "Communication and Strategic Market Planning in PRIDE Microfin

The Impact Of Counterfeiting On Consumers Buying Behavior ' Case Study: Nabuti Village-Mukono District

TABLE OF CONTENTS DECLARATION ...................................................

Marketing Strategies And Sales: A Case Study Of Century Bottling Company Mbarara Branch

ABSTRACT The researcher chose this topic because companies face a number of marke

Pricing Strategy And Sales Volume A Case Study Of Bidco (U) Limited

ABSTRACT This study was to establish the effects of pricing strategy on sales vol

Customer Care And Sales Volume: A Case Study Of Kenya Airways

ABSTRACT The purpose of the study was to establish the effects of customer care a

The Effects Of Advertising On Sales Performance In An Organization A Case Of Mukwano Industries Limited Kampala Uganda

ABSTRACT The study was intended to examme the relationship between advertising an

Employees Perspective On Customer Retention In Financial Service Retailers (Fsrs, Case Study: Post Bank Uganda Ltd

TABLE OF CONTENT Declaration.------------------------ii Approval --iii Dedicatio

Marketing Strategies And Purchase Preference Among Consumers Of Smartphones In Nairobi City County, Kenya

The study sought to establish the effect of marketing strategies among consumers

Marketing Communication Strategies And Service Quality Among Mobile Phone Service Providers In Kenya

ABSTRACT Customer service is an important aspect of whole business process. In to

The Effect Of Packaging On Consumer Behaviour: A Case Study Of Eden Tea- A Brand Of Karirana Tea Company, Kenya

ABSTRACT The aim of the research was aimed at investigating the effect of packagi

Customer Relationship Management And Satisfaction Of Commercial Banks’ Account Holders In Nairobi City County, Kenya

ABSTRACT Customer satisfaction is a dynamic parameter for measuring business succ

Personal Selling Strategies And Customer Loyalty Among Insurance Companies In Malindi Town, Kilifi County, Kenya

ABSTRACT The customer retention among the insurance companies in Malindi town has

The Impact Of Price Fluctuation On The Demand Of Omo Washing Powder Ilf The Kenyan .Market Case Study Unilever Kenya Ltd

TABLE OF CONTENTS Declaration ...................................................

The Effect Of Advertising On Sales Voluivie In An Organization: A Case Study Of Post-Bank Kenya

ABSTRACT The study sought to establish the effect of Advertising on sales volume

Effects Of Marketing Strategies On Growth Of Registered Real Estate Iffrms In Nairobi County, Kenya

ABSTRACT The general objective of this study was to investigate the effects of ma

Influence Of Marketing Mix Dimensions On Perfomance Of Shopping Malls In Nairobi City County Kenya

ABSTRACT The retail sector in particular shopping malls forms a critical element

Consumer Perception, Attitude And Patronage Towards Purchase Of Imported Versus Locally-Produced Apparel In Nairobi County, Kenya

ABSTRACT The purpose of this study was to analyze consumer perceptions, attitude

Effect Of Technology Based Customer Relationship Management On Service Quality In The Telecomunications Industry In Arusha, Tanzania

ABSTRACT Customer relationship management is a concept that was adopted by compan

Effect Of Marketing Communication Mix On Sales Performance Of Soft Drink Companies In Dar Es Salaam, Tanzania

ABSTRACT The most fundamental feature of any company is sales of their product(s)