Consumer Satisfaction as a Key to Industrial Growth ad Development (A Case Study of Dangote Group of Company Nigeria Plc)

ABSTRACT

This study researched into consumer satisfaction as a key to industrial growth and development. It examined the   significant impact of consumer satisfaction on the industrial growth and development. Marketing survey was conducted to elicit opinion on porously formulated hypothesis. The study discovered that effective consumer satisfaction improved the growth   and development of an industry as opposed to the tentative hypothesis. it was concluded that consumer satisfaction   serve   as a key to industrial growth  and development.