Mass Communication

THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC

ABSTRACT  Definition of public Relation is a deliberate, planned and sustained ef

NEWSPAPER READERSHIP PATTERN AMONG NIGERIAN YOUTHS. (A CASE STUDY OF IMT STUDENTS)

ABSTRACT This study was carried out to determine the newspaper readership pattern

COMMUNICATION IMBALANCE EXIST IN THE COVERAGE OF RURAL AND URBAN NEWS BY NIGERIAN NEWSPAPERS

INTRODUCTION 1.1BACKGROUND OF THE STUDY This in balance of news flow  is a comple

THE ROLE OF RADIO IN IMPROVING THE EDUCATIONAL SYSTEM IN ENUGU STATE: A CASE STUDY OF ESBS/IMT POLY AIR PROGRAMME

ABSTRACT Development is the process of moving the world or mobilizing communities

THE IMPACT OF MASS MEDIA CAMPAIGN AGAINST AIDS AMONG TEENAGERS. A CASE STUDY OF BENIN CITY

ABSTRACT This study is aimed to ascertain the impact of Mass Media Campaign aimed

THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY ( A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS)

ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attr

THE ROLE OF COMPUTERS IN MANAGEMENT INFORMATION SYSTEM A CASE STUDY OF NATIONAL FERTILIZER COMPANY OF NIGERIA (NAFCON) ONNE)

INTRODUCTION  1.1THE EVOLUTION OF MANAGEMENT INFORMATION CONCEPT For as long as m

THE ROLE OF THE PRESS IN A DEMOCRACY (THE PRESS IN PERSPECTIVE

ABSTRACT The study deals with the analysis of the   role of the Nigerian press in

ELECTRONIC MEDIA AS AN EFFECTIVE INSTRUMENT FOR CULTURAL PROPAGATION (CASE STUDY OF OSINA TOWN IN IMO STATE)

ABSTRACT This study examined the electronic media as an effective instrument for

VIEWER SHIP OF TELEVISION PROGRAMMES IN ENUGU STATE (CASE STUDY OF ENUGU SOUTH LOCAL GOVERNMENT)

ABSTRACT This research work was carried out in order to find out what the populac

TELEVISION TOBACCO ADVERTS AND TEENAGE SMOKING HABIT: ( A SURVEY OF YOUTHS IN OWERRI MUNICIPALITY

ABSTRACT This study is a survey on Television Tobacco Adverts and its influence o

THE IMPACT OF ADVERTISING ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE (GSM) COMMUNICATION IN ENUGU STATE: (A STUDY OF MTN NIGERIAN COMMUNICATION LIMITED)

ABSTRACT  This study is to identify the impact of Advertising  on the marketing G

THE IMPACT OF WESTERN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF THE NIGERIAN YOUTHS: A CASE STUDY OF ESUT STUDENTS, ENUGU.

ABSTRACT This study probes the impact which TV. has on the cultural values of the

NEWSPAPER AND TELEVISION AS AN AGENT OF SOCIAL DEVELOPMENT (A CASE STUDY OF ADABA COMMUNITY.

ABSTRACT This work is designed to study how dwellers use Newspaper and Television

THE USE OF PUBLIC RELATIONS IN BUSINESS MANAGEMENT (A CASE STUDY OF NEWSPAPER)

ABSTRACT  Industrial organizations who produces (s) goods or services have to lia

PRESS AS A VEHICLE FOR EFFECTIVE RURAL DEVELOPMENT (A CASE STUDY OF IDEMILI LOCAL GOVERNMENT AREA OF ANAMBRA STATE).

INTRODUCTION 1.1BACKGROUND OF THE STUDY In a complex society like ours the role w

FEEDBACK MECHANISM AS A TOOL IN DETERMINING PROGRAMMING (A CASE STUDY OF ESBS 2 FM) ENUGU.

ABSTRACT Feedback mechanism is a very important yardstick for measuring audience

CULTURAL INFLUENCE OF FOREIGN PROGRAMME IN BROADCASTING (A CASE STUDY OF ‘CHANNEL O’ PROGRAMME ON ENUGU RESIDENTS)

ABSTRACT This survey seeks to examine the influx of foreign television channels l

THE EFFECTS OF TOBACCO ADVERTISING ON YOUTHS (A CASE STUDY OF STUDENTS OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY)

ABSTRACT This study is aimed at evaluating the effect of tobacco advertising on y

PUBLIC RELATIONS AS A MANAGEMENT FUNCTION PROBLEMS AND IMPACT (A CASE STUDY OF THE ANAMBRA STATE EDUCATION COMMISSION AWKA

ABSTRACT Public Relations through sometimes over looked is a concept that is almo

THE ROLE OF TELEVISION IN THE POLITICAL MOBILIZATION OF RURAL AREAS IN NIGERIA. (AS CASE STUDY OF NJIKOKA LOCAL GOVERNMENT AREA)

ABSTRACT This study is geared towards finding  out the  role of television in pol

PUBLIC RELATIONS, AS A TOOL FOR ERADICATING CULTISM IN NIGERIAN TERTIARY INSTITUTIONS (A CASE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU

ABSTRACT Evaluation is a prelude to strategic action. Strategies once identified

THE IMPACT OF NIGERIAN PRESS ON SHAPING THE COUNTRY’S POLITICAL STRUCTURE (PERIOD OF STUDY 1999 TO 2004

ABSTRACT This paper examines the role or the impact of Nigerian Press on shaping

TELEVISION VIEWING HABITS OF NIGERIAN ELITES. A CASE STUDY OF ENUGU METROPOLIS

INTRODUCTION  BACKGROUND OF THE STUDY  The tendency, most of the time especially

ATTITUDE OF TELEVISION AUDIENCE TOWARDS COMMERCIAL INTERRUPTION OF TELEVISION PROGRAMMES.

ABSTRACT The attitude of television audience toward commercial interruption in te

ATTITUDE OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER

INTRODUCTION It has been observer that female student journalist have negative at

TELEVISION AS AN INSTRUMENT OF EDUCATIONAL ADVANCEMENT IN ENUGU STATE

ABSTRACT The purpose of this study was to find out the effect of television educa

MEDIA OWNERSHIP AND ITS INFLUENCE ON EDITORIAL POLICY (A CASE STUDY OF ANNOUNCER NEWSPAPER OWERRI)

ABSTRACT In Nigeria, we have three kinds or types of media ownership. These inclu

EFFECTS OF GOVERNMENT OWNERSHIP AND CONTROL OF MASS MEDIA ON ME DIA OBJECTIVITY (A CASE STUDY OF ESBS)

BACKGROUND  OF  THE  STUDY. The  media  of  mass  communication  has  two  import

THE MANAGEMENT AND ADMINISTRATIVE EFFECTS AND MEAN OF CREATING AWARENESS ON RADIO AND TELEVISION FOR BEVERAGES [A CASE STUDY OF MILO FOOD DRINKS]

ABSTRACT  This  research  work  on  the  management  and  Administrative  effecti