FEEDBACK MECHANISM AS A TOOL IN DETERMINING PROGRAMMING (A CASE STUDY OF ESBS 2 FM) ENUGU.

ABSTRACT Feedback mechanism is a very important yardstick for measuring audience acceptance f and participation in programmes and messages would be missing if feedback is omitted from the source. A very important element would be missing if feedback is omitted from the basic structure of communication which contains sender, message, channel and receiver. It is cleared that the numerous gains and or effectiveness of FM broadcasting cannot be isolated from the basic element of broadcasting as a whole these elements on their own would be incomplete without the inclusion of feedback mechanism, of education, informing and entertaining the public. This study furnishes them with better understanding of the value which feedback as a matter of necessity occupies in broadcasting. Feedback mechanism comes in various forms, through face to face interviews, through telephone calls or through the mail; also in letters in the forms of feedback expressing condemnations, suggestions, condemnation, usually come from any angle, ranging from presentation patterns, presenter, or general organizational patterns, on subjects talked about.This study exhaustively explained the usefulness of feedback mechanism in determining programming thus: To the listeners who is the ultimate consumer of media message and whose reaction and attitudes towards broadcast messages are under analysis, this study has provided answers to questions which arises in his mind regarding feedback mechanisms, its working in full broadcasting. Also for the operative, it will have an unbiased focus on their success and failures in the areas of educating, informing and determining and failure in this assignment based on in effective use of feedback as a yard stick for determining audience participation and effectives of communicated message. It has also pointed areas of lapses and suggested measures of improvement. On the part of mass communication students, this study has aimed putting them on a sound footing for the chosen carrier or thinks its relevance to broadcasting. To explain this study better, the E.S.B.S 2 FM was used and letters to the management of the station, which much reference to their programme content, style and audience expectation and action analyzed. As such, the content analysis research method was used.
TABLE OF CONTENT Title pageII DedicationIII Approval PageIV AcknowledgementV AbstractVI
Chapter One (Introduction)1 I Background of study1 Ii statement of research3 Iii Objective of study4 Iv Significance of study5 V Research question7 Vi Research hypotheses7 Vii Conceptual and operational definition8 Viii Assumptions9 Ix Limitation of study10
Chapter Two Review of literature11 I Sources of literature11 Ii The review11 Iii Summary of literature review19
Chapter Three Methodology20 I Research method20 Ii Research design20 Iii Research sample21 Iv Measuring instrument23 V Data collection23 Vi Data analysis23 Vii Expected result24
Chapter four` Data analysis and results25 I Data analysis25 Ii Results29 Iii General recommendation and discussion35
Chapter Five Summary and Recommendation for further study I Summary40 Ii Recommendation for further study 40   Bibliography43