THE EFFECTS OF TOBACCO ADVERTISING ON YOUTHS (A CASE STUDY OF STUDENTS OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY)

ABSTRACT This study is aimed at evaluating the effect of tobacco advertising on youths, using student in Institute of management and Technology as a case study. The work opens up in chapter one and contains the background of the study, statement of the problems objectives of study, research questions, significance of the study and limitation of the study. Chapter two is a comprehensive review of related literature. While chapter three deals with the methodology. Chapter four contains the presentation, analysis and interpretation of data. The work finally came to an end in chapter five with the summary of findings conclusions and recommendation for further studies.


TABLE OF CONTENT TITLE PAGEII APPROVAL PAGEIII DEDICATIONIV ACKNOWLEDGEMENTV ABSRTRACTVI
CHAPTER ONE INTRODUCTION1 1.1BACKGROUND OF STUDY1 1.2STATEMENT OF THE RESEARCH PROBLEM2 1.3OBJECTIVES OF THE STUDY4 1.4SIGNIFICANCE OF THE STUDY5 1.5RESEARCH QUESTIONS5 1.6RESEARCH HYPOTHESIS6 1.7CONCEPTUAL AND OPERATIONAL DEFINITION8
CHAPTER TWO; REVIEW OF LITERATURE13 2.1SOURCES OF LITERATURE13 2.2THE REVIEW13 2.3SUMMARY OF THE LITERATURE REVIEW20
CHAPTER THREE  METHODOLOGY 3.1RESEARCH METHOD21 3.2RESEARCH DESIGN21 3.3RESEARCH SAMPLE22 3.4MEASURING INSTRUMENT23 3.5DATA COLLECTION23 3.6DATA ANALYSIS23 3.7EXPECTED RESULTS25
CHAPTER FOUR DATA ANALYSIS AND RESULTS 4.1DATA ANALYSIS26
CHAPTER FIVE SUMMARY AND RECOMMENDATION FOR THE STUDY 5.1SUMMARY32 5.2RECOMMENDATION FOR FURTHER STUDIES NOTE32 BIBLOGRAPHY.36