TELEVISION TOBACCO ADVERTS AND TEENAGE SMOKING HABIT: ( A SURVEY OF YOUTHS IN OWERRI MUNICIPALITY

ABSTRACT This study is a survey on Television Tobacco Adverts and its influence on Teenage Smoking habit.  It uses the Youths in Owerri Municipality in Imo State of Nigeria as its sample.
The study uses the questionnaire as a survey method for the collection of data from the sample and population.  The sample percentage model is adopted in vesting collected data. The research reveals that Television Tobacco adverts reinforces the habit of youths towards tobacco.  It shows that a combination of TV, Interpersonal and Mass Communication, Influence group activities tremendously.
TABLE OF CONTENT COVER PAGEI TITLE PAGEII APPROVAL PAGEIII CERTIFICATIONIV DEDICATIONV ABSTRACTVI ACKNOWLEDGEMENTVII
CHAPTER ONE INTRODUCTION1 1.1BACKGROUND OF THE STUDY4 1.2STATEMENT OF THE RESEARCH PROBLEM5 1.3OBJECTIVES OF THE STUDY6 1.4SIGNIFICANCE OF THE STUDY7 1.5RESEARCH QUESTION8 1.6RESEARCH HYPOTHESIS8 1.7CONCEPTUAL AND OPERATIONAL DEFINITION9 1.8ASSUMPTIONS10 1.9LIMITATION OF THE STUDY11 REFERENCES12
CHAPTER TWO REVIEW OF THE LITERATURE13 2.1SOURCES OF LITERATURE13 2.2THE LITERATURE REVIEW13 2.3SUMMARY OF LITERATURE REVIEW20 REFERENCES
CHAPTER THREE METHODOLOGY27 3.1    RESEARCH METHOD27 3.2RESEARCH DESIGN28 3.3RESEARCH SAMPLE29 3.4MEASURING INSTRUMENT29 3.5DATA COLLECTION30 3.6DATA ANALYSIS32 3.7EXPECTED RESULTS32 REFERENCES33
CHAPTER FOUR DATA ANALYSIS AND RESULTS34 4.1RESULTS AND DISCUSSION43
CHAPTER FIVE SUMMARY, RECOMMENDATIONS AND CONCLUSION FURTHER STUDY 5.1SUMMARY47 5.2RECOMMENDATIONS FOR FURTHER STUDY48 BIBLIOGRAPHY50 APPENDIX53