Viability and Economic Contribution of Shared Ride Taxis: A Case Study of Francistown Metropolis

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Abstract:

The scope of the study was to ascertain the viability of the cruise taxi business in Francistown

metropolis. The business is dominated by black entrepreneurs supported by local authority to

ply the metropolitan routes. A semi-structured questionnaire was introduced and issued to

commuters who were randomly selected on their way to pick a taxi at their terminus. Collected

data were analysed using IBM SPSS Statistics ver. 26. A Cruise taxi driver’s level of education

influenced time taken to pick and drop off passengers, commuting market choice and Saturday

income (P