TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS IN ENUGU METROPOLIS (A CASE STUDY OF ASBESTORS SHEET MADE BY EMENITE NIGERIA LIMITED )

ABSTRACT This study which   is  on  trade  fair   as  an  instrument  the  promoting  manufactured  goods  in  enugu  metropolis,  (A  case  study  of  asbestors  sheet  made  by  emenite Nigeria  limited)  was  carried  out  due  to  the  following  objectives.   •To  determine  how  trade  their  can  help to  stimulate  marketing  produces.    •How  trade  fair  can  help  a  company to  increased  their  marketing  shares and profits    •Whether  participants,  organizer  and  consumer  obtain  values  for  their  money.  Finally, to  access  how  the  participating companies  make  adjustment  when  need  arises  in other  to achieve  the  above  objectives,  the  research  carried  out face  to  face  oral  interview  which  helped  them  obtain  information   50  respondent were   interviewed. Based  on  analysis  the  following   findings  were made.   •Emenlte participant  in  trade  fair  help  successfully  in  promoting   products    asbsetors  sheet   •Trade  fair   positively  created  awareness of  absorb  sheet  product  of  emenite  ltd. • And  emenite  participation  help  to  increase  customer  patronage. In  the view  of the  above   ending the  researcher  recommend the following. •Tan  emenite  should   continues  to  attend   trade  fair  because  it  promotes  it’s  products.   •That  emenite  ltd  should  improved  on its  transportation  arrangement.   •Based  on the fact that  trade  fair  creates   awareness  and  increase  customer  patronages  emenite  should  continue  to  attend trade  fairs.     
TABLE OF CONTENTS Title pagei Approval page ii Dedicationiii Acknowledgement iv Abstractv Table of contentvi
CHAPTER ONE  INTRODUCTION  1.1.Background to the study1 1.2.Statement of the problem7 1.3.Objectives of the study9 1.4. research  question 10 1.5.Significance of the study 11 1.6.Scope  of the  study  12 1.7.Limitation  of the  study 12 1.8.Methodology of study 13 CHAPTER TWO LITERATURE REVIEW 2.1.Management of trade fairs 14 2.2  Meaning  of trade  fair 14 2.3 Objective of trade fair 16 2.4          The organization  of  trade  fair  18 2.5  Guides   for  all  trade fair 19 2.6Trade  fair  as  a  promotional  tool 23 2.7        Performance and prospect of trade fair  25 2.8  The  impact  of trade  fair  on  local  manufactures.  28 2.9 Basic  rules  for  effective  and  efficiency   trade fair30
CHAPTER THREE:  RESEARCH  RESEARCH METHODOLOGY 3.1Sources of data32 3.2   Population of the study33 3.3  Size  determination sample  33 3.5  Sampling  techniques 35 3.6  Research  instrument  questionnaires   35 3.7  Validity  of  research  instrument36 3.8  Method  of  data  treatment  and  analysis    37
CHAPTER FOUR:  SUMMARY   4.1 Summary of findings38 4.2  Conclusion  40 4.3 Recommendations41