The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State

Authors: Adewale Adeniji | Social & Management Sciences Business Administration Research 41 pages 13,589 words

Subscribe to read and download this work.

ABSTRACT 
The study is a descriptive survey designed to examine sales promotion management and organizational performance.  A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size. A test and retest method was used to determine the reliability of the questionnaire items. 






Share this work