THE ROLE OF TRADE FAIRS IN BUSINESS DEVELOPMENT: A CASE STUDY OF ENUGU INTERNATIONAL TRADE FAIR (#8391)

ABSTRACT This research study focuses on the role of trade fairs in business development a case study of Enugu International Trade fairs and its organizers Enugu chamber of commerce industry, mines and agriculture (ECCIMA) The researcher tries to define marketing as a fundamental business function which identifies unsatisfied needs of the consumers and create products, service to satisfy the needs. The researcher also view the importance of product, service and business promotion as it helps it helps to create awareness for the demand of a product which will help business and firms to grow. The researchers also stressed out that trade fairs provide opportunity for the cross fertilization of ideas between businessmen ad investors, producers and consumers. The researcher tries to evaluate the contribution of trade fairs to business development in all respect. The researcher also reviewed the work, which was done by others in respect to this subject matter by using text books and journals by prudent scholars. The researchers also recommend that adequate permanent facilities be put in place to necessitate smooth exchange of business contacts ideas and information among businessmen at future fairs.

TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Table of content Abstract
CHAPTER ONE 1.0Introduction 1.1Background of subject matter 1.2Problems associated with the subject matter 1.3Problem(s) that the study will be concern with 1.4The importance of studying the area 1.5Definition of important terms 1.6Reference (Using Apa Method)
CHAPTER TWO 2.0Literature Review 2.1The origin of the subject area 2.2Schools of thought within the subject area 2.3The school of thought relevant to the problem of study 2.4Different methods of studying the problem 2.5Summary 2.6Reference
CHAPTER THREE 3.0Conclusion 3.1Data Presentation (Highlights of the study) 3.2Analysis of the data 3.3Recommendation 3.4Conclusion Reference