THE ROLE OF STRATEGIC MANAGEMENT IN PROMOTING CORPORATE SOCIAL RESPONSIBILITY (A case study of MTN)

INTRODUCTION One prominent scholar and writer on management “Mary Packer Follet” defined management as “the act of getting things done through people”. Thus management carry out their functions of planning, organizing, directing, controlling, staffing, etc of both human and material resources in an  organization through people (Follet 1987).  In modern days management has metamorphosed into strategic management with emphasis on how strategic management can be used to promote corporate social responsibility. There has to be proper planning, controlling, staffing, etc of activities to ensure the judicious use of resources and to operate efficiently, producing the desirable result and this has to be done strategically. This is necessary because without the proper use of their functions the organization will not survive, and in survival, two strong and opposite view must exist, which are the classical and the non-classical views (Thompson Jr. 1996).
Also with the introduction of strategy to management roles, we will now see how these strategies will greatly impact on the organization goals and achievements. Because management will perform its role strategically, promotion will then be displayed and corporate social responsibility will be enhanced. In this write-up, the researcher intends to identify the problems and views of how some managers look at the term, corporate social responsibility looking at the models and making recommendation on the best of the models. Finally, in the managerial aspect the researcher will concentrate on the basic strategic roles which will yield good result in an organization. In promotion, we shall see how these strategies applied leads to the promotion and in use of corporate social responsibility. We shall see how survival is the prerequisite of corporate social responsibility to discharge its functions in MTN Nigeria.
TABLE OF CONTENT Title Page Declaration Certification Approval Page Dedication Acknowledgement Abstract Table Of Contents
Chapter One  1.1 Introduction--------1 1.2 Statement Of The Problem------2 1.3 Research Questions-------3 1.4 Objective Of The Study------4 1.5 Research Hypothesis-------5 1.6 Significance Of The Study------5 1.7 Scope and Limitation Of The Study----6 1.8 Definition Of Terms-------6
Chapter Two 2.1 Introduction--------8 2.2 The Role of Strategic Management----9 2.2.1 The five task of Strategic Management----10 2.3 The Role of Corporate Social Responsibility---17 2.4 CSR and Strategic Management-----24 2.5 The Role of Strategic Management in Promoting CRS-27 2.6 Problems encountered in Promoting CSR---30 2.7 MTN’s Corporate Social Responsibility Activities--31
Chapter Three 3.1 Introduction --------38 3.2 Research Design-------38 3.3 Population and Sampling Technique----38 3.4 Method Of Data Collection------39 3.5 Procedure for Data Analysis ------40 3.6 Justification of Method -------41
Chapter Four 4.1 Introduction--------42 4.2 Historical background of case study -----42 4.3 Data Presentation And Analysis-----46 4.4 Test Of Hypothesis-------55 4.5 Summary Of Findings------60
Chapter Five Summary, Conclusion and Recommendations  5.1 Summary--------62 5.2 Conclusion--------63 5.3 Recommendations-------63 Bibliography Appendix