THE ROLE OF PUBLIC RELATIONS IN COMMUNITY BANKING (A CASE STUDY OF NNEBUIFE COMMUNITY BANK NIGERIA LIMITED ENUGU). (#4941)

ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu.  The questionnaires administered to the customer, staff and shareholders of the Bank were used in obtaining data for the study.  It was found that Nnebuife community Bank regards public relation as a management function, and as such is given extreme attention by the Bank.  Further study revealed that Nnebuife community Bank treated its customers very well as well as its shareholders, and the employees hence they were all happy to form the publics of the Bank.  The Bank also provided the best financial service possible and values; that is treating their customers with the best services, quality, merit and so on. And this has gone a long way in helping the Bank to survive despite the numerous competitions ensuring in commercial banks and the banking industry in general.
TABLE OF CONTENT    Title page ----------------------------------------- i Approval page------------------------------------ ii Dedication-----------------------------------------iii Acknowledgement---------------------------------iv Abstract ---------------------------------------------v Table of contents-----------------------------------vi   List of tables----------------------------------------ix                  CHAPTER ONE: INTRODUCTION    Introduction ----------------------------------------1 1.1Background of the study --------------------------3 1.2Statement of problems------------------------------4 1.3The purpose of the study----------------------------5 1.4Scope of the study------------------------------------5 1.5Research Questions----------------------------------6 1.6Significance of the study----------------------------7 1.7Limitations of the study-----------------------------8 1.8Definition of Terms
CHAPTER TWO; REVIEW OF LITERATURE 2.1What is Public Relations---------------------------11 2.2Corporate Image-------------------------------------13 2.3In-House Public Relations------------------------- 15 2.4Public Relations Practice at Nnebuife Community Bank (nig) Ltd. 2.5Organisational /structure of Nnebuife Community Bank (Nig.) Ltd. 2.6.1 Publical Environment------------------------------------------------------19 2.6.2 Economic Environment----------------------------------------------------19 2.6.3 Social Environment---------------------------------------------------------20 2,6,4  Legal Environment-------------------------------------------------------- 20 Social Responsibility--------------------------------------------------------- 21 2.8 Public Relations Practitioner--------------------------------------------------23 2.8.1 Ability to communicate------------------------------------------------------23 2.8.2 Likeability---------------------------------------------------------------------23 2.9 Public Relations Media------------------------------------------------------24 Bank Shareholders Relations---------------------------------------------------26 2.12Bank Mass-Media Relations----------------------------------------------26 2.13 Bank Staff Relations-----------------------------------------27 2.14Nigeria Institute of Public Relations---------------------27
CHAPTER THREE;  METHODOLOGY 3.1 Research Design-------------------------------------------29
3.2 Area of Study---------------------------------------------- 29 3.3 Population for the Study--------------------------------- 29 3.4 Sample and sampling Procedure------------------------30 3.5 Instrument for Data Collection------------------------- 30 3.6Method of Data Collection-------------------------------31 3.7 Method of Data Analysis------------------------------- 31
CHAPTER FOUR; DATA ANALYSIS 4.1 Section One  4.2 Section Two 4.3 Section Three
CHAPTER FIVE;  SUMMARY, CONCLUSION AND RECOMMENDATION 5.1 Summary 5.2 Conclusion  5.3 Recommendation---------------------------------------44 References----------------------------------------------------46 Bibliography--------------------------------------------------47 Appendix I-----------------------------------------------------48 Appendix II----------------------------------------------------50 Appendix III----------------------------------------------------52