The Role of Public Relation in an Organisational Growth and Development (A Case of Unilever Nigeria Plc)

TABLE OF CONTENT

PAGE

Title Page ​i

Certification ​ii

Dedication​iii

Acknowledgement ​iv

Abstract​ v

Table of content ​vi

CHAPTER ONE

1.1​Background of the Study ​1​

1.2​Statement of Problem ​5

1.3​Research Questions ​5

1.4​Objectives of the Study ​5

1.5​Research Hypothesis ​6

1.6​Scope of Study ​7 ​

1.7​Limitation of the Study ​7 ​

1.8​Operational Definition of Terms ​7

CHAPTER TWO ​ LITERATURE REVIEW

2.1 ​Introduction ​11

2.2​ Overview of Public Relation Practice in Nigeria ​​13

2.3 ​Public Relation Practice in Nigerian Manufacturing Firms​17

2.4 ​Relevance of Public Relations in Contemporary Nigeria ​19

2.5 ​The Role of Public Relations in Business Organization​ 22 ​

2.5.1 Customer Relations ​​23

2.5.2 Financial Public Relations ​​23

2.5.3 Annual Report ​​24

2.5.4 Employee Relations ​​24

2.5.5 An Aid to Recruitment​25

2.5.6 Public Relations in support of Marketing ​​25

2.5.7 Industrial Public Relations worldwide ​​26

2.5.8 Working with Others Sharing common Interest ​​26

2.5.9 Public Relations in Support of Exports ​27​

2.6 Challenges of Public Relations in Manufacturing Finns ​28

2.7 Public Relations in Unilever (Nig) Plc ​​29

CHAPTER THREE RESEARCH METHODOLOGY

3.1​Study Area ​31

3.2​Population of the Study ​31 ​

3.3​Sampling Frame ​31 ​

3.4​Sampling method and sample size ​32

3.5​Sources of Data – primary and /or secondary ​32

3.6​Data collection instrument ​33

2.6.1​Administration of Instrumetn ​33

3.7​Procedure ​35

CHAPTER FOUR

4.0 ​PRESENTATION AND ANALYSIS OF DATA ​​35

4.1 ​Return of Questionnaire ​​35

4.2​The Response of the respondents to the Section A (BioData) ​35

4.3 ​Analysis of Section B​39

4.4 ​Hypothesis Testing ​49

4.5​ChiSquare and TTest of the Views of Questionnaire ​50

CHAPTER FIVE SUMMARY CONCLUSION &

RECOMMENDATIONS

5.1 ​Summary ​64

5.2​Conclusion ​67

5.3​Recommendation ​68

​References ​​70

​Questionnaire​