THE ROLE OF PLANNING AND FORECASTING IN BUSINESS ORGGANIZATION . A CASE STUDY OF EASTERN NIGERIA LIMITED UGUI ENUGU STATE

ABSTRACT The study is a descriptive survey designed to examine the role of planning and forecasting in business organization. A total of twenty-five respondents were selected from Eastern Shop Nigeria Limited, Ogui, Enugu State to form a sample size. A test and retest method was used to determine the reliability of the questionnaire items. The data collected from the field through the administration of questionnaire was organized, using frequency distribution table, simple percentage and non-parametric test of significance known as Chi-Square (X2) was used to test the hypotheses formulated. The findings showed that there is a significant relationship between planning and forecasting and organization’s growth. The study therefore recommends among others that manager should take strategic planning as a prominent goal for sale forecast and profit maximization.
TABLE OF CONTENT
CHAPTER ONE INTRODUCTION 1.1 Background to the Study  1.2 Statement of the Problems 1.3 Objective of the Study  1.4 Research Questions 1.5 Statement of hypothesis 1.6 Significance of the study 1.7 Scope of the study 1.8 Definition of terms  REFERENCES
CHAPTER TWO LITERATURE REVIEW & CONCEPTUAL FRAMEWORK 2.0  Introduction 2.1  Condition for Strategic Planning 2.2  Method of Forecasting 2.3  Components of Effective Planning 2.4  Benefits of Planning and Forecasting 2.5  Theoretical Framework   REFERENCE
CHAPTER THREE RESEARCH METHODOLOGY 3.0 Introduction  3.1 The Study Area 3.2 Design of the Study 3.3 Population of the study 3.4 Sample size 3.5 Sampling Technique 3.6 Research Instrument  3.7 Data collection Instrument 3.8 Method of Data Collection    REFERENCE
CHAPTER FOUR PRESENTATION AND ANALYSIS OF RESULT 4.1  Introduction  4.2  Presentation  and Analysis of Questionnaire Data 4.3  Testing of hypothesis  4.4  Discussion of Findings 
CHAPTER FIVE SUMMARY, CONCLUSION & RECOMMENDATIONS 5.1  Summary  5.2  Conclusions 5.3  Recommendations