THE ROLE OF AFRICA INDEPENDENT TELEVISION IN PROMOTING POPULAR CULTURE AMONG YOUTHS IN KADUNA METROPOLIS

ABSTRACT The research investigates the contribution of African Independent Television (AIT) in promoting youth popular culture. To this end the objectives of the study were to assess the role of AIT in repackaging Africa’s rich cultural Heritage to attract youths, determine the contribution of AIT in enhancing Nigeria values among youths, appraise the role of AIT in promoting popular trend among youths. The research questions that guided the study were what are the significant technical elements that are essential towards reinforcing Nigeria cultural value in AIT? What role does AIT play in repackaging Africa’s rich cultural Heritage to attract youths? What are the contributions of AIT in enhancing Nigeria values among youths? How does AIT promote popular trend among youths? What are the significant technical elements that are essential towards reinforcing Nigeria cultural value in AIT? The survey research design was used to distribute 18 questionnaires to the respondents. The analysis of the questionnaire indicates that the significant technical elements that are essential toward reinforcing Nigerian cultural values in AIT are basically to adopt 60% local content in their programmes as well as proper evaluation and adherence to NBC regulations as well as monitoring of programmes that are detrimental to youths and promoting programmes that enhances Nigerian cultural among youths.   TABLE OF CONTENTS Content            Page  Title Page---------i Declaration---------ii Certification---------iii Dedication---------iv Acknowledgments--------v Abstract---------vi Table of Contents--------viii
CHAPTER ONE:  GENERAL INTRODUCTION 1.1Background of the Study------1 1.2Statement of the Problem------2 1.3Objectives of the Study------3 1.4Research Questions-------3 1.5Significance of the Study------4 1.6Scope and Limitation of the Study-----4
CHAPTER TWO:  LITERATURE REVIEW 2.1Introduction--------6 2.2Concept of Television in Nigeria-----6 2.2.1History of AIT--------9 2.3Repackaging Africa’s Rich Cultural Heritage through Television-14 2.4The Role of Television in Promoting Culture----16 2.5The Role of National Media in Educating Youths---27
CHAPTER THREE:  RESEARCH METHODOLOGY 3.1Introduction--------29 3.2Research Design-------29 3.3Area of the Study-------29 3.4Population of the Study------29 3.5Sample Size and Sampling Technique----30 3.6Instrument of Data Collection------30 3.7Validity of Instrument-------30 3.8Reliability--------30 3.9Method of Data Collection and Justification----31 3.10Method of Data Analysis and Justification----31
CHAPTER FOUR:  DATA PRESENTATION AND ANALYSIS 4.1Introduction--------32 4.2Respondent Characteristics------32 4.3Data Presentation and Analysis-----33 4.4Summary of Findings-------39
CHAPTER FIVE:  SUMMARY, CONCLUSION AND RECOMMENDATION 5.1Summary--------41 5.2Conclusion--------43 5.3Recommendations-------45 References--------47 Questionnaire