THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN ENUGU METROPOLIS (A CASE STUDY OF JUMATEX SUITCASE ENUGU)

ABSTRACT This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1.To determine the extent customer pushes action of Jumatex suitcase being included by advertising. 2.To determine the role of advertising in increasing the profitability of the company. 3.To determine the import of advertising in increasing the sales volume Jumatex suitcase used. Based on this, a total of 411 questionnaire were prepared, which were administered to a population comprising relevant staff and management of the Jumatex suitcase in Enugu, and customers of the said company, Boulets formular was used for determining the sample size of the customers, which is a 400, while a census of (11) eleven of the staff/management was used. Fine research question were formulated and validated with relevant answers in the questionnaire. However, after a critical analysis of the data colleted through questionnaire, the following findings were made. 1.The advert increasing the sales volume of the company. 2.That advertising induced the customers to buy. 3.That advertising enhances the marketing of Jumatex suitcase. Based on this finding, the following suggestion/recommendations were made. 1.That they should make serious effort by using other media of advertising, like television, Newspaper, and suppose more programme in T.V. and Radio.  2.That advertisement should be made more effective to induce more people to buy by increasing its frequency.   3.That comprehensive marketing research study been carried out on the market for suitcase and competitive strength of the competators. TABLE OF CONTENTS
Title Pageii Approval Pageiii Dedicationiv Acknowledgement v Abstractvi Table of Contentviii CHAPTER ONE 1.1Background of the Study1 1.2Statement of the Problems4 1.3Objectives of the Study5 1.4Research Question6 1.5Significance of the Study7 1.6Scope of the Study8 1.7Definition of Terms9 CHAPTER TWO 2.0Literature Review10 2.1Overview Advertising10 2.2Types of Advertising13 2.3Objectives of Advertising17 2.4 Advertising and Media Selection24 2.5Role of Advertising on Business26 2.6Evaluation of Advertising Effectiveness29 2.7Impact Advertising on Jumatex Suitcase33 CHAPTER THREE
Research methodology35 3.1Source of Data Collection35 3.2Population of the Study36 3.3Determination of Sample Size36 3.4Sample Technique37 3.5Instrument for Data Collection38 3.6Method of Questionnaire Administration and Distribution38 3.7Method of data Treatment and Analysis39 3.8Limitation of the Study40 CHAPTER FOUR 4.0Data Presentation Analysis and Interpretation42 4.1Data Presentation and Analysis42 4.2Discussion and Interpretation of Results50 CHAPTER FIVE 5.0Summary of Finding, Recommendation and Condition52 5.1Summary of Findings52 5.2Recommendation53 5.3Conclusion54 Bibliography 56 Questionnaire