The Role Of Advertisement In The Moral Degeneration Of The Youth Case Study: Nakivubo / St. Balikuddembe Market Area

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ABSTRACT

The aim of this study was to analyse the role of media advertising in

moral degenerations of the youth. The problem of advertising has been

in existence for long in Uganda, despite various measures taken by the

Uganda Government and various NGOs to end these problems. The

study sample is based on respondents from St. Balikuddembe market

in Kampala city. The selected sample includes businessmen and

workers; it comprises the male and female.

Data were collected through quantitative and qualitative methods. The

researcher tried to find out the effects of advertisement in moral

degenerating of the society, the youth in particular.