THE RELEVANCE OF MARKETING TO THE BANKING INDUSTRY (A case study of UBA PLC) (#55661)

TABLE OF CONTENTS

CERTIFICATION 

DEDICATION 

ACKNOWLEDGEMENT 

TABLE OF CONTENTS

CHAPTER ONE:- INTRODUCTION 

1.1 Background to the study 

1.2 Statement of research  problem 

1.3 Aim and objectives of the study 

1.4 Significance of the study 

1.5 Scope of the study 

1.6 Limitation and constrains to the study 

CHAPTER TWO:- LITERATURE REVIEW 

2.1 Concept of marketing 

2.2 Marketing mix Variables 

2.3 Marketing philosophies

2.4 Functions of marketing 

2.5 The Evolution of Bank in Nigeria 

2.6 Types of bank 

2.7 Functions of Bank

2.8 The Role of Marketing in the Banking Industries 

CHAPTER THREE:-RESEARCH METHODOLOGY

3.1 Research design

3.2 Definition of Population 

3.3 Data Collection Method  

CHAPTER FOUR:- DATA PRESENTATION AND ANALYSIS 

4.1 Brief History of Case

4.2 Data Presentation

4.3 Data Analysis 

CHAPTER FIVE:- SUMMARY, CONCLUSION AND RECOMMENDATION  

5.1 Summary findings 

5.2 Conclusion 

5.3 Recommendations 

5.4 Reference 

5.5 Appendix