The Relevance of Marketing to the Banking Industry (A Case Study Of UBA Plc) (#51633)

TABLE OF CONTENTS

CERTIFICATION

DEDICATION

ACKNOWLEDGEMENT

TABLE OF CONTENTS

CHAPTER ONE:- INTRODUCTION

1.1      Background to the study

1.2      Statement of research  problem

1.3      Aim and objectives of the study

1.4      Significance of the study

1.5      Scope of the study

1.6      Limitation and constrains to the study

CHAPTER TWO:- LITERATURE REVIEW

2.1      Concept of marketing

2.2      Marketing mix Variables

2.3      Marketing philosophies

2.4      Functions of marketing

2.5      The Evolution of Bank in Nigeria

2.6      Types of bank

2.7      Functions of Bank

2.8      The Role of Marketing in the Banking Industries

CHAPTER THREE:-RESEARCH METHODOLOGY

3.1      Research design

3.2      Definition of Population

3.3    Data Collection Method    

CHAPTER FOUR:- DATA PRESENTATION AND

    ANALYSIS

4.1      Brief History of Case

4.2      Data Presentation

4.3      Data Analysis

CHAPTER FIVE:- SUMMARY, CONCLUSION AND

    RECOMMENDATION  

5.1      Summary findings

5.2      Conclusion

5.3      Recommendations

5.4      Reference

5.5      Appendix

CHAPTER ONE

INTRODUCTION

1.1      BACKGROUND TO THE STUDY

In the early age of banking in Nigerian, bank paid little or no attention to marketing of their services but due to the development and new tend in the banking industry.

It has been noted that there is new competition going on between various bank especially the commercial banks on how to make their service especially their lastest service acceptable to the customers. However, in order to meet up with the new development in banking industry, it is very important for the bank to include moderns marketing techniques in putting forward their services to their customers.