The Relevance of Marketing to the Banking Industry (A Case Study of Uba Plc)
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TABLE OF CONTENTS
CERTIFICATION
DEDICATION
ACKNOWLEDGEMENT
TABLE OF CONTENTS
CHAPTER ONE:- INTRODUCTION
1.1Background to the study
1.2Statement of research problem
1.3Aim and objectives of the study
1.4Significance of the study
1.5Scope of the study
1.6Limitation and constrains to the study
CHAPTER TWO:- LITERATURE REVIEW
2.1Concept of marketing
2.2Marketing mix Variables
2.3Marketing philosophies
2.4Functions of marketing
2.5The Evolution of Bank in Nigeria
2.6Types of bank
2.7Functions of Bank
2.8The Role of Marketing in the Banking Industries
CHAPTER THREE:-RESEARCH METHODOLOGY
3.1Research design
3.2Definition of Population
3.3Data Collection Method
CHAPTER FOUR:- DATA PRESENTATION AND ANALYSIS
4.1Brief History of Case
4.2Data Presentation
4.3Data Analysis
CHAPTER FIVE:- SUMMARY, CONCLUSION AND RECOMMENDATION
5.1Summary findings
5.2Conclusion
5.3Recommendations
5.4Reference
5.5Appendix
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APA
(2026). The Relevance of Marketing to the Banking Industry (A Case Study of Uba Plc). Afribary. Retrieved June 14, 2026, from http://library.afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc
MLA
"The Relevance of Marketing to the Banking Industry (A Case Study of Uba Plc)." Afribary, 7 Jun. 2026, http://library.afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc. Accessed June 14, 2026.
Chicago
"The Relevance of Marketing to the Banking Industry (A Case Study of Uba Plc)." Afribary (2026). Accessed June 14, 2026. http://library.afribary.com/works/the-relevance-of-marketing-to-the-banking-industry-a-case-study-of-uba-plc