THE RELATIONSHIP BETWEEN COMMUNICATION AND BUSINESS PERFORMANCE IN THE CONTEXT OF A SOCIAL ENTREPRENEURSHIP VENTURE

Authors: Shirley Ebikebina Moser | Social & Management Sciences Business Management Research 65 pages 10,223 words

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This study investigates the impact of communication processes on business performance in a small SEV in Namibia. The results show that while there exists a positive relationship between effective communication and performance in general, the content, context, and process relevant and survey-based research inferences suggest that communication is surprisingly not significantly correlated with performance in the specific Namibian SEV under academic investigation.

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